Google’s Monopoly Ruling
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
14 min
2 speakers
8 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the Google antitrust ruling and why is it called a monopoly?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Benjamin Shapiro. Welcome to the Voices of Search podcast. I'm your host, Benjamin Shapiro, and today we're going to be talking about Google's algorithm and legal troubles.
Joining us is Jordan Cooney, who is the co-founder and CEO of Previsible, which is an SEO consulting and education company that helps support enterprise businesses as they scale their organic search and online traffic. And in addition to being our guest today, Previsible is also a sponsor of the Voices of Search podcast. Yesterday, Jordan and I talked about Google's algorithm update, the nothing burger that is. And today we're going to continue the conversation talking about Google's legal trouble. All right. Here's Jordan Cooney talking about Google's legal trouble. Jordan. Ooh, they in hot water now.
I think you need an alarm for when Google's in legal trouble. That's what we really need here is some sort of spontaneous sound that comes out of Benjamin Shapiro. It's gotta be better than that. It's gotta be way better than that.
No jingle bells.
How might the appeals process affect Google’s legal standing?
Um nanu, nanu, nanu. All right, I'll
take that. A European fir.
All right, Jordan, everybody has probably heard the news here that Google was ruled against in an antitrust hearing. They were called a monopoly. You we can give the recap. I think most people have heard it. Yeah, you can go little recap, but really what everybody's saying is, well, but now everybody's gonna break up Google. They're gonna take search out of Google. No, they're not. You cannot separate Google from search. Uh you can't separate search from alphabet either. Uh what happened? What's gonna happen?
Well, I mean, th there's gonna be a couple of things that that happen here. First of all, uh full stop, like Google is going to appeal this. So our legal system is an appeals-based legal system or uh uh and ultimately like it's probably gonna go through a lot of iterations, maybe all the way up to the Supreme Court until this thing really gets uh finalized, uh quote unquote. So really At this particular point, not much is going to happen. It's in the appeals process. Uh there is Absolutely going to be something that changes at Google, though. And I can tell you one thing is in the last few years, Google has spent over $20 billion. In 2021 alone, they spent $26 billion to ensure that the Google search engine exists by default in various browser smartphones across different markets.
What impact could the ruling have on Google’s default search placement with Apple and browsers?
So that behavior is likely to change.
That's the big thing, right? Is that Google paid Apple twenty billion dollars. Federal government said you're securing this placement, which doesn't allow for competition because you're the default for your own phones and for Apple phones. No one's ever gonna see another search engine. Which I totally effing disagree with. I don't mind about the paid placement. And honestly, I think Google's a better search engine for the experience. It's fine to secure the placement. What about Amazon search? What about Yelp? What about verticalized search? Like the default search, Google kinda owns. To me, the bigger problem here is that Google not only owns the search placement and gets all the searches, but then They get all of the data and they have all the phones.
And then they've got the advertising component where people are buying the ad words. If they just had search and didn't have ad words, or if they didn't have access to all of the data from half the phones in the country, this wouldn't be as big of an issue.
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Chapters
8 chapters
1
What is the Google antitrust ruling and why is it called a monopoly?
0:00–1:44
2
How might the appeals process affect Google’s legal standing?
1:44–3:16
3
What impact could the ruling have on Google’s default search placement with Apple and browsers?
3:16–5:04
4
How could a breakup of Google’s advertising and search businesses change the market?
5:04–7:47
5
What are the projected shifts in Google’s market share over the next three years?
7:47–9:17
6
How will emerging AI‑driven and verticalized search experiences challenge Google’s dominance?
9:17–11:12
7
What role will voice assistants like Siri play in the future of search?
11:12–12:15
8
What actions should SEO professionals take now to prepare for a post‑monopoly landscape?
12:15–14:21