How agents need to be managed for the purpose of SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is Danny Goodwin’s perspective on treating agents as proxies for human intent?
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I'm Jordan Cooney and joining me today is Danny Goodwin. Editorial Director of Search Engine Land and SMX. Danny oversees editorial coverage across SEO, PBC, AI search, and digital marketing topics, which help shape programming for SMX, one of the industry's leading search marketing conferences.
How should marketers govern autonomous agents for SEO and PPC?
Today we're going to talk about SMX predictions for the future of search, what marketers should actually be paying attention to, and where the industry is headed. headed next. What's your point of view on agents? How should agents be uh managed or or or governed in in in the in the purpose or use of of SEO or PPC or just digital marketing as a whole?
I sort of view them as weirdly same as people in a way because yes, they are technology, but they are working on behalf of a person. You know, instead of you having to do five different things and just let your little agent do it now. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
What are the current over‑hypes around AI agents and why do they matter?
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Why does slow industry adoption of agents create risk and competitive opportunity?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io. So I'm very curious to see how that will all evolve and what it means.
What future predictions did the guest share about the evolution of search and agents?
I think there's a bit of overhypes at this point. Like nothing's killing Google. The one thing that sometimes can be bad about certain parts of the industry is they are slow to adopt.
Thank you to Danny Goodwin, editorial director of S at Search Engine LAN and SMX for joining us. If you'd like to contact Danny, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch.com. You can also read his work on searchengine land.com and learn more about SMX at SMXadvanced.com. If you haven't subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button, the podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today. But until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is Danny Goodwin’s perspective on treating agents as proxies for human intent?
0:00–0:42
2
How should marketers govern autonomous agents for SEO and PPC?
0:42–1:24
3
What are the current over‑hypes around AI agents and why do they matter?
1:24–2:07
4
Why does slow industry adoption of agents create risk and competitive opportunity?
2:07–2:50
5
What future predictions did the guest share about the evolution of search and agents?
2:50–3:36