Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating in multiple languages and regions. He explains how properly using HREFLang can enhance search engine visibility and user experience across different countries. Bill also provides practical strategies for building a compelling business case for HREFLang, emphasizing its impact on SEO and global market reach. Show NotesConnect With: Bill Hunt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.