How to stay motivated to keep building
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
6 min
1 chapter
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Фром адсьing to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about twenty-four to thirty-six hours. If we're reaching out to the right person with the right message and a clear call to action, then it's just a matter of timing.
Welcome to the Martech Podcast, a member of the I Hear Everything Podcast Network. In this podcast, you'll hear the stories of world-class marketers that use technology to drive business results and achieve career success. Here's the host of the Martech Podcast, Benjamin Shapiro.
I'm Benjamin Shapiro, and joining me today is Chris Golick, the former founder of Demand Base and the current founder and CEO of Channel 99, a company that is solving marketing attribution challenges by revealing the source of three times the website visitors compared to your industry standards. And today, Chris is going to explain how to illuminate the dark funnel problem that is costing you millions in missing. attributed revenue. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.
None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io. It's all right, Chris. I want to move on to our lightning round where I'm gonna ask you a couple of questions about your career, attribution, demand generation. We're gonna spin the wheel and see what see what comes up. Are you ready? Sure. All right, question number one. Uh we're gonna talk a little bit about motivation. You sold your first company for three hundred and eighty million dollars and pioneered an entire category with demand base. Why are you here and what stopped you from retiring to your lake house in Michigan?
Yeah.
Well, I don't have a lake house in Michigan and it's really cold there. But I do like to go there in the summer. It's a beautiful place. Um You know, it's just passion for the The industry and you know, when I started Demand Base, the initial vision of the company was to be a supply chain solution for marketers. And so that's effectively what channel 99 is. So it's a little bit of unfinished business. Um, but I love building companies, the people, the culture. I love seeing like employees that become best friends. go on, they might go on to different companies, and that's pretty gratifying for me. And so
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