How To Use SEO Data As A Source Of Business Insights In Large Companies
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
26 min
2 speakers
2 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of this episode and who is the guest?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
Hello, marketers and SEOs. My name is Jordan Cooney from Previsible. Joining me today is Vincenzo Musumesi, who is the search and findability manager at Vodafone Spain. Vodafone Spain offers a wide range of telecommunication services, including mobile, internet, and digital television. Known for its reliable network and innovative solutions, the company is a leading provider in the Spanish market. Yesterday, Vincenzo and I talked about SEO and findability at Vodafone Spain. Today, we're going to continue the conversation by discussing how to use SEO data as a source in large enterprises. Just as a heads up, this episode will be recorded in Spanish. We're going to begin our recording now in Spanish. Hola, SEOs.
Mi nombre es Jordan Cuny de Previsible. Hoy me acompaña Vincenzo Musumasi, quien es el manager de ventas digitales en Vodafone España. Vodafone España ofrece servicios de telecomunicaciones que incluye servicios móviles, internet y televisión digital. Conocida por sus soluciones innovadoras, la compañía es una proveedor líder en el mercado español. Yesterday, Vincenzo and I talked about SEO and Findability in Vodafone Spain. Today, we are going to continue our interview and talk about using data in large companies. Let's start this conversation with Vincenzo, the Findability Manager at Vodafone Spain. Vincenzo, welcome back to the Voices of Search Podcast.
Hello Jordan and community, it's a pleasure to be back here with you and continue talking about
Findability. Yes, yesterday was a conversation, I think not only important, but something very interesting about the Findability issue and this important position that you have in Vodafone Spain to connect all the teams, No solamente los equipos que manejan los servicios digitales en Vodafone España, pero también los equipos que trabajan con las ventas locales, todos los equipos sobre analytics, UX, design, y cómo la tema de findability conecta con el cliente. with the client and the questions that the client has. A very important and very interesting conversation. And if you didn't have the opportunity to listen to it, please go back to yesterday's episode. But today we're going to talk about data and data in a large company.
Y quiero empezar con algo interesante, pues tal vez un poco no tan común a tener esta pregunta, pero yo creo que es algo que no hablamos suficiente sobre este tema, que es, ¿no es verdad que hay más datos que podemos usar ahorita en cualquier empresa? Que hay más información que el ser humano puede procesar y utilizar en su trabajo. O es importante estar pendiente de eso y siempre aprendiendo cómo utilizar todos esos datos. Quiero saber tu posición sobre ese tema.
If I understood the question well, Jordan, really in the company, in the big companies especially, there is always a huge amount of data about the market, customers, potential customers. But, there is a but, the search engines, in all its spectrum, from video search engines, as we talked about yesterday, textual, local, etc. They give us an even greater amount of information, I would say in real time, very, very cheap. Here there are several nuances because really all search engines have the attention and the intention of the customer. They know the customer's attention and they know their intention. Why? Because when someone has a need, they go to a search engine. And they know the intention because they analyze the behavior of the consumer, of the people, in the search phase.
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