How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
1 chapter
transcribed 1 month ago
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Transcript generated automatically by AI and may contain errors.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
We're gonna transition to our lightning round. So crystal ball. All right. This is really about the upcoming holiday shopping season, whether we get tariffs or not. That's another conversation. But with this upcoming shopping season, tell me how the relationship between e-commerce and search engines will evolve over the next six to twelve months as AI search becomes more prevalent.
Okay, the crystal ball, I'm gonna give you an a an aggressive prediction, which is someone will have a single click shopping experience based on an answer to an AI engine this this Q4, this shopping season. So you will be able to ask, you know Who has the best fluffy slippers? And you will be presented with the option to have those delivered to you with one click. Because you will have provided, you know, this is this'll be this will be the first version of something that really feels agentic. You will have provided enough memory and enough uh enough data to, you know, one or more of these AI answer engines that you'll be able to have a Amazon like single click shopping experience based on the recommendation that the answer engine gives you of the product itself.
How critical will price elasticity be for these AI engines to incorporate into these experiences?
You mean in terms of being able to negotiate the price or you mean in terms of
Or even more importantly, you know, measuring the change in in price of products or providing products based on a user's intent or desire, right? So a user might might be searching for shoes, but may not be able to afford the more expensive version of a Nike and have to go to Reebok or some other brand because of it. And so how will AI address that that user need, right? Because a one-click experience, I agree. Agree. That's what everyone wants is seamless. But if you're not price is one of the m most in critical elements of of of shopping.
Yeah, and I think so so you can imagine lots of ways this will evolve. I think that the the right framework for this is a really smart assistant, right? So I can say, you know, hey, I wanna buy my wife the best, you know, most comfortable, fluffiest slippers as a Christmas gift. You know, first of all, what what's out there that you recommend? Who who has the best fluffiest, right? And I'm gonna get an answer. And presumably, again, what I'm predicting is that that answer is gonna come with, hey, and I can have this delivered to your home at your address in four days if you just click this button right here. And by the way, because you gave me your credit card, right? All right. Just the same way I shop on Amazon, click, deliver, bang, right?
I think the AI experiences will have that. But I'll also have a conversation. Right. So I I, you know, and I think this is the part that is the whole uh you know, sort of discovery experience turns around an intelligent conversation. So, you know, if you juxtapose, the way I would sh you know ask that question to Google historically, traditionally, is who's got the best slippers? And I get a bunch of articles that, you know, you know, top 10 slippers for Christmas, you know, sort of content farming. Yeah. And then, you know. No, but in this case, what it's going to be is I'm having a singular conversation with something that knows a lot about me. And so I might say, okay, like I appreciate that the cashmere and you know, and an alligator skin slippers may be the sexiest or the most comfortable, but honestly, I can't afford them.
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