If you had to focus on one thing for AI visibility, what would it be?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
3 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode on AI visibility and SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot
com. I'm Jordan Cooney, and joining me today is Carl Kleinschmann, founder at Data Marketing Group, an 18-year SEO veteran focused on local SEO, large-scale data systems, and LLM optimization. Today we're talking about fan out analysis, local rank tracking, and why LLM optimization is really about intent, not keywords. If you had to focus on one thing for AI visibility, what would it be?
I think content brief creation. SEO people are not content writers in most cases. In this LLM world, content creation is such an important part. The amount of inputs that go into a content brief are expanding weekly. You are giving the content person so many inputs that their job is getting harder and harder and therefore Where you need better and better people to write content.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in.
Why does Karl say content brief creation is the key to LLM visibility?
Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants.
At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
Brief creation giving them the context in the easiest to understand way is a superpower. Because if they get all that context, they are going to write amazing content.
A huge thank you to Carl Kleinschmidt, founder at Data Marketing Group, for joining us.
How does fan‑out analysis map user intent beyond traditional keywords?
If you'd like to contact Carl, you can find a link to his LinkedIn profile in our show notes or on the voicesafsearch.com. You can also visit his company website, Carl K.ai. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in Podcast App or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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