Investing in comprehensive data clean up vs AI content expansion for AI rankings
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core dilemma about investing in data cleanup vs AI content expansion?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Why does Martha recommend starting with comprehensive data cleanup before AI content?
Last but not least, our toss-up question is, would you choose to invest in comprehensive data cleanup or AI content expansion for AI rankings if you had limited resources?
So my brain goes to like what would drive the highest quality of data because that's sort of what we were talking about is like putting it in. So I'd probably do the data cleanup first.
Okay, tell us why, tell us why.
Um, I I think um as as organizations think about like how do I update content or like what my content or even like what what is the like breadth of what I have today. In order to think about, let's go back to like my question of like, do you understand whether you talk about the topics and the entities across your site?
How can you identify irrelevant content that dilutes site authority?
I think today their sites are bloated with content that doesn't matter and is irrelevant. And so as we go on that journey to understand like where you're at today, I think starting with a clean slate, now I'd like to do both, Jordan, and then at the same time identify like one area that you're really is important to the business. And start building that like really deep knowledge, high quality content that's like ready for Gen AI, but like really that's also ready for your consumers. And so I think like if you're doing the cleanup and you're investing in very specific content, not volume, but like high quality, like that's sort of where I would go. So I would say like do the cleanup first and then you at least know where you're at.
So you know where to and make that investment in the future.
Totally agree.
What strategy should you follow after cleanup to create high‑quality, AI‑ready content?
There is a cleanup work that always has to happen first. Maybe that's just my human nature on things, but I absolutely think that that's uh that's the first step.
Yeah, I I just don't think you'll know where you're actually at with regards to authority. Like if you don't actually know if you have good stuff to start with.
Absolutely. And that wraps up this episode of the Voices of Search podcast. A big thank you to Martha Van Burkel from Schema App for joining us. If you'd like to connect with Martha, you can find a link to her LinkedIn profile in our show notes or on the voices of search dot com.
Where can listeners connect with Martha Van Berkel and learn more about Schema App?
For more information about Schema App, visit schemaapp dot com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge, in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll bring you back to our feed. Okay, that's all for today. And until next time, remember, the answers are always in the data.
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Chapters
5 chapters
1
What is the core dilemma about investing in data cleanup vs AI content expansion?
0:00–0:43
2
Why does Martha recommend starting with comprehensive data cleanup before AI content?
0:43–1:28
3
How can you identify irrelevant content that dilutes site authority?
1:28–2:09
4
What strategy should you follow after cleanup to create high‑quality, AI‑ready content?
2:09–2:42
5
Where can listeners connect with Martha Van Berkel and learn more about Schema App?
2:42–3:03