Link Building & Automation
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
24 min
2 speakers
8 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is Pitchbox and how does it automate the link‑building workflow?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers. My name is Jordan Cooney from Previsible. Joining me today is Alex Gopstein, who is the co-founder at Pitchbox. Pitchbox offers a comprehensive influencer outreach platform which is designed to streamline the process of connecting influencers and managing campaigns effectively. Today, Alex and I are going to discuss link building automation. Okay, here's my conversation with Alex Kopstein, the co-founder of Pitchbox. Alex, welcome to the Voices Search Podcast. Nice to be here, Jordan. Thank you so much for having me. Yeah, super excited to dive into our topic. We we actually uh really believe on our podcast that link building and digital PR and influencer or or content influencer outreach and and that whole mechanism is going to have a real resurgence here as AI, AI search becomes more uh prevalent and as Google really tries to become better at defining who is the most authoritative uh uh resource for any given topic or prompt.
I'm curious to learn more about pitchbox, what you guys do. what your concept of influencer is before we kind of go into the the whole topic of link building automation.
Yeah. Absolutely. So Pitchbox is basically an automation uh software or a or a platform designed to manage the full cycle of link building, uh which really uh very similar to sales. It's everything starts at prospecting, personalization, outreach, and then managing the relationships. Uh part, you know, if this is a conversation about automation. Link building can be done and and still, I'm not sure why, still it's done manually by a number of agencies out there. But a lot of the a lot of the parts of the process of that lifecycle is extremely labor intensive. Um, we have machines out there now with uh with AI, y you know, if you're not automating, you're really stuck. Stuck in the in the in the cold ages.
Right. Um, because if there's going to be somebody out there that's just gonna outrun you. And the quality that automation uh and technology brings today, it's even better than that you what you could do manually. So some people say, you know, bespoke outreach is is still still there and it is. Um there's definitely space for that. It just depends on the target audience if you can segment the type of people you're reaching out to, there's definitely a place for uh for sort of one one to one, but there's more and more space now for more automating, uh, because automation really saves you time, saves you money and and gets you to the end result much faster.
Now let's let's talk a little bit about um just the the concept of what link building is today in the market. You know, I think I get I get the sense that when you talk about automation and why we need automation in this industry, it's because the core foundations of what link building used to be are not the same as as they are today. And and what I mean by that is uh you're not just getting this age old spreadsheet from someone who's been stalking you on LinkedIn and harassing you for your email address to to buy a couple of uh you know sweet links that they found uh scattered through the internet. What does link building look like today? What is like quality link building uh in your perspective?
How has link building evolved from manual spreadsheets to digital PR and AI?
Yeah, I mean if we think about link building, the purpose of link building, that, you know, essentially has not changed. It just it has evolved, right? We um initially the older days the the just you could get any kind of links and and because the web is interlinked and that is still part was and still is part of the uh the algorithm or is in the top three most important things, we're still building
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Chapters
8 chapters
1
What is Pitchbox and how does it automate the link‑building workflow?
0:00–4:06
2
How has link building evolved from manual spreadsheets to digital PR and AI?
4:06–7:19
3
What are the core stages of a modern link‑building campaign and where does automation fit?
7:19–9:51
4
How can you prioritize prospects and personalize outreach at scale?
9:51–12:04
5
What tools and data (DR, metrics, contact discovery) can speed up prospecting?
12:04–15:42
6
How does automated follow‑up impact response rates and overall campaign success?
15:42–18:15
7
What response‑rate benchmarks indicate a successful link‑building outreach?
18:15–20:54
8
What are the next steps—email deliverability and measuring ROI—for scaling link building?
20:54–23:50