Live At Brighton SEO With Cindy Krum
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
20 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of the Voices of Search live episode at Brighton SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Welcome to this Voices of Search and SEO Video Live Podcast. I'm thrilled to be joined by Cindy Crumb, the CEO of Mobile Moxie. We're gonna be diving into the Brighton SEO sessions and sharing some insights from this conference. Cindy, welcome to the show.
Thank you. I'm pleased to be here. It's so exciting and I love the show. It's been a great show for me.
It has been a great show. This is your first or second year.
Second year here, but I I've also done the show in actual Brighton.
Why does Brighton SEO emphasize new speakers and fresh ideas?
At Brighton itself. So you're very familiar with this conference, the way that it's set up. For our listeners who who may not be familiar with the show, give a little bit of context to the conference and how the conference is set up. What what makes this a special and exciting environment for the SEO and content marketing community?
Yeah, so uh what I really have always loved about Brighton is that uh they're really good at bringing in new speakers so you get new fresh faces, fresh ideas, not just the same people over and over again. Of course I'm one of the same people. So I they should always invite me. But other than that, like I like I love hearing new ideas and new takes on things and seeing, you know, younger people in the industry, you know, start up and and shoot their shot and kind of like You know, get on stage. It's it's really it makes me so happy to see the whole industry evolving and to experience the marketplace of ideas, right? There's not just one right way to do SEL and you know, everything is changing so fast now.
So I think it's just a huge benefit for the industry.
I'm with you. I think one of the things that stands out from being here for the past two days is just how many great people and new faces are in the SEO industry, uh, which brings in uh new energy, new, new, new ways of thinking. And it's such a critical uh need that we have as as the industry is evolving, as SEO is starting to change, right? And so some highlights from from the show so far, from the conference so far, some of the things that you've seen in terms of sessions that stand out for you.
Yeah, so just like lots of new and interesting ideas about AI. Of course, that's something that everyone cares about and and no one really knows which direction things are gonna go or how it's gonna impact our jobs. We just know it is gonna empathy. That's true. It's gonna impact our lives outside of our jobs as well. So hearing the different takes on that, especially actually from your session earlier today. Thank you. Um, I love you know, panels can be good or bad and that was an especially good panel because it wasn't everyone just agreeing all the time. Um because that gets so boring and like why that's not helping me learn or think or evolve, you know, anything when everyone agrees, like there are some things that are simple to agree on, but that means you should have asked someone should have asked a better question, right?
Right. That's right.
So um getting the disagreement, getting the different perspectives was so good.
How are AI developments reshaping SEO strategies according to the conference?
And you know, Micah's on there, Marco was on there. There was a lot of discussion of schema and like structure and like how to structure information so that AIs can and can like process it and understand it correctly and better and faster. And there was, you know, the idea that like the internet is uh gonna go away. Like you said that, right? The internet's gone in three years, we don't need it anymore.
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Chapters
8 chapters
1
What is the purpose of the Voices of Search live episode at Brighton SEO?
0:00–1:09
2
Why does Brighton SEO emphasize new speakers and fresh ideas?
1:09–3:22
3
How are AI developments reshaping SEO strategies according to the conference?
3:22–6:18
4
What does the panel say about Google’s changing algorithms and the “contract” with web publishers?
6:18–9:54
5
Why should SEO professionals question the accuracy of Google Analytics and Search Console data?
9:54–13:25
6
How does Mobile Moxie’s tool provide more reliable mobile‑search data without using APIs?
13:25–16:56
7
What are the challenges of relying on desktop‑centric data when mobile search behaves differently?
16:56–20:01
8
What final recommendations do Cindy Krum and Jordan give for adapting SEO in a data‑driven world?
20:01–20:10