Measuring How Speed Impacts SEO & UX
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
19 min
2 speakers
7 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Hello, marketers and SEOs. My name is Jordan Cooney from Previsible. Joining me today is Matthew Edgar, who is the partner and technical SEO consultant at Elementive.
Elementive is a data-driven digital marketing agency that helps businesses optimize their online presence and drive measurable results. Yesterday, Matthew and I talked about how Core Web Vitals affects SEO. And today we're going to continue our conversation discussing measuring how speed impacts SEO and UX. Okay, here's my conversation with Matthew Edgar, the technical SEO consultant and partner at Elementative. Matthew, welcome back to the show. Hello, thanks for having me on. Absolutely. So yesterday we covered Core Web Vitals and how it connects to SEO. It was really a one of our best episodes on Core Web Vitals because we covered everything from you know what it truly means and how it should be viewed in terms of its impact in SEO, but more importantly, the core purpose of it, no pun intended there, of how it how it really impacts user experience and it's and it's truly intended to help you connect with your customers, users, community.
And that's the trend. true purpose of it. Today we're we're going down the measurement of speed and and how that connects to SEO and UX. And I know that you wrote a book On speed metrics. So tell us a little bit about the book before we go into this whole conversation around metrics.
Absolutely. Uh so I have a new book that just came out earlier this year called Speed Metrics Guide.
What is the Speed Metrics Guide and who should read it?
And the book goes through and looks at the main metrics that you need to use to measure your website's speed. And it looks at core vitals, but it also looks at other metrics that you can use to measure your website's speed. And the way the book is structured is each chapter focuses on an individual metric and the book follows the process of how a website is loading, from the initial connection to the website all the way through to the end of the website when people are interacting with the website and the website is fully loaded at that point. So each chapter goes through and looks at a specific metric, talking about what that metric is, what that metric measures, and then also talks about ways you can measure that metric, different tools that you can use, including lots of free tools that you can use to measure all these metrics.
Awesome. Love it. And and ultimately this book isn't just about SEO. It's beyond that. Right. It's looking at the connection of why these metrics matter and what what it ultimately does for your website.
Correct. Uh it certainly touches on SEO and that's a part of it. Um certainly as we get into thinking about like core vitals metrics, but it's all aspects of user experience and it how it's it's how it affects the users who are loading the website, how people are interacting with the website throughout the entire process, whether they come to your website through organic search or some other method. You want to make sure your website loads as fast as possible. So this is really a step back to look at each of these individual metrics that you can use to understand all aspects of that.
That's right. And and and I hope for for our listeners, if if you want to grab the book, you can find it on Amazon. Again, it's called Speed Metrics Guide, written by Matthew Edgar. And and and it's great because, you know, this is a book that's not just for the technical engineering folks, but it's for the non-technical audiences and and and it allows you as an SEO to connect with marketers, designers, UX professionals, and ultimately um drive forward.
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Chapters
7 chapters
1
What is the focus of the episode and who is the guest?
0:00–2:19
2
What is the Speed Metrics Guide and who should read it?
2:19–5:38
3
Why is asking “How fast is my website?” too broad for SEO and UX?
5:38–8:06
4
Which specific speed metrics should I measure at each stage of page load?
8:06–11:20
5
How does Interaction to Next Paint (INP) relate to user interaction and Core Web Vitals?
11:20–14:38
6
How can I use a suite of metrics to pinpoint the real performance problems?
14:38–18:09
7
What should I prioritize during a site migration or redesign when looking at speed KPIs?
18:09–19:20