Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role of click necessity in user interactions, tailoring content strategies to maximize audience engagement and future-proofing SEO strategies against ongoing algorithm changes. Show NotesConnect With: Anthony Machi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.