One big mistake companies are making with AI content
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
2 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What mistake are companies making by treating AI adoption as the finish line?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
How does Holly Enneking define AI as the starting line for content strategy?
I'm Jordan Cooney and joining me today is Holly Eneking, Vice President of Marketing at Markup AI. What is one mistake companies are making with AI content today?
I think the biggest mistake that companies are making is treating AI adoption as the finish line.
Time for a one-minute break to hear from our sponsor, Previsible.
Why is relying only on AI‑generated content limiting business growth?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive.
What advanced AI applications can improve the entire content lifecycle?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
What actionable steps can marketers take to turn AI into a strategic advantage?
It is really the starting line and there is so much more that you can be using AI to help your content beyond just generating it.
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What mistake are companies making by treating AI adoption as the finish line?
0:00–0:42
2
How does Holly Enneking define AI as the starting line for content strategy?
0:42–1:03
3
Why is relying only on AI‑generated content limiting business growth?
1:03–1:49
4
What advanced AI applications can improve the entire content lifecycle?
1:49–2:27
5
What actionable steps can marketers take to turn AI into a strategic advantage?
2:27–2:38