One data source most SEOs are still underusing
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why are SEOs missing out on session recording data?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney, and joining me today is Celeste Gonzalez, SEO testing director at RicketyRoo, and even more importantly, founder of the LA SEO Meetup Group. Today, Celeste and I are talking about search experience optimization, why SEOs need to get scrappy with the data they already have, and how building your own tools can uncover insights traditional platforms still miss. What's one data source most SEOs are still under using?
What makes session recordings a hidden goldmine for conversion insights?
TikTok data. A lot of SEOs don't even want to download the app and there is so much to learn from there with others also search for the different categories, comments, reviews, all of it.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
How can you build scrappy, custom tools to extract actionable insights from existing data?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible.
What frameworks does Celeste recommend for analyzing user interaction patterns beyond page views?
For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
A huge thank you to Celeste Gonzalez from Rickety Roo from joining us. If you'd like to contact Celeste, you can find a link to her LinkedIn profile in our show notes or on voicesofsearch.com. You can also visit her own personal website, CelesteSEO.com, or her company website, ricketyroo.com.
How can listeners start applying behavioral data to improve their SEO strategy today?
If you haven't subscribed yet or want a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why are SEOs missing out on session recording data?
0:00–0:52
2
What makes session recordings a hidden goldmine for conversion insights?
0:52–1:15
3
How can you build scrappy, custom tools to extract actionable insights from existing data?
1:15–2:19
4
What frameworks does Celeste recommend for analyzing user interaction patterns beyond page views?
2:19–2:49
5
How can listeners start applying behavioral data to improve their SEO strategy today?
2:49–3:02