One hire you’d recommend every in-house SEO make
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the Voices of Search podcast and who is hosting this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is John Vantyne, Director of SEO at Good RX. John has spent over seven years building a world-class, cross-functional, generative search task force and editorial frameworks that has powered discovery throughout Google, ChatGPT, and beyond. Today, John shares the systems, signals, and stories from technical migrations to content refreshes that are reshaped. Shaping how he thinks about AI. Okay. What's one hire you recommend for SEO, GEO, whatever you want to call them teams in 2026?
Oh, this is a good one. I hope that every SEO team has the luxury of higher making any hire in twenty twenty six. I hope that SEO teams are still getting resourced. I love this. This is the positivity that we need, June. Right, exactly. I love that.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
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Yeah. Okay. But well, shouts to Eli Schwartz. I can't say enough about product led SEO. Like I think you really need someone sitting in a PM seat doing SEO, doing SEO, right? Like like maintaining the SEO roadmap, working with engineers, like literally executing on an SEO strategy that that the materializes in like real features that are built for users with search engines also in mind.
Who is John Vantyne and what experience does he bring to GoodRx’s SEO strategy?
So if you don't have an SEO sitting in a product role, that would be my choice for 26.
And that wraps up this episode of the Voices of Search podcast. A huge thank you to John Vantyne, Director of SEO at Goodrx, for joining us. If if you'd like to contact John, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can also visit his company website, goodrx.com. If you haven't subscribed yet and would like a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed each week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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