One metric every ecommerce team should stop using
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should ecommerce teams stop tracking every product variant as a metric?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney and joining me today is Katie Morrill, Director of Managed Services at Products Up.
What's one metric you wish every e-commerce team would stop using?
Nothing.
How does Katie Moro explain the problem with monitoring 300 million SKU‑level metrics?
Give me more. Give me more information, more granular. So I'm gonna tell you nothing. I wanna see it all and I want it at the SKU level, if not the variant level.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.
What is the “readiness framework” for agentic commerce platforms and why does it matter?
None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
How can structured product data with persona‑based attributes boost AI discovery performance?
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O.
What's the fastest small test you'd run to prove feed driven AI revenue?
Just send one SKU and see how long it takes.
What quick test can brands run to prove feed‑driven AI revenue on a single SKU?
How performing product on the website.
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why should ecommerce teams stop tracking every product variant as a metric?
0:00–0:54
2
How does Katie Moro explain the problem with monitoring 300 million SKU‑level metrics?
0:54–1:29
3
What is the “readiness framework” for agentic commerce platforms and why does it matter?
1:29–2:13
4
How can structured product data with persona‑based attributes boost AI discovery performance?
2:13–2:42
5
What quick test can brands run to prove feed‑driven AI revenue on a single SKU?
2:42–2:49