One practice that you should absolutely be using
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What does AI‑driven conversational search mean for marketers today?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney, and joining me today is Garrett Sussman, Director of Marketing at iPole Rank.
How does iPullRank’s three‑tier measurement approach evaluate AI search performance?
Today, Garrett and I are going to talk about what AI search behavior actually looks like. Why conversational search is changing how people discover information and how marketers can separate real opportunity from industry noise. Out of all the theories and principles and practices that we discussed today, what's the one that our listeners should take away and use?
Think about the biases, do reverse engineering and look at the results of what your audience is searching for.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
Why should you reverse‑engineer AI search biases to uncover audience intent?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive.
What is the five‑pillar relevance engineering framework and how does it combine AI with digital PR?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
What single practice should listeners implement right now to improve AI search results?
That's previsible P R-E-V-I-S-I-B-L-E.O.
Thank you to Garrett Sussman, Director of Marketing at iPoolRank, for joining us. If you'd like to contact Garrett, you can find a link to his LinkedIn profile in our show notes or on the voiceofsearch.com, or you can also visit his company website, ipolrank.com. If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What does AI‑driven conversational search mean for marketers today?
0:00–0:26
2
How does iPullRank’s three‑tier measurement approach evaluate AI search performance?
0:26–1:02
3
Why should you reverse‑engineer AI search biases to uncover audience intent?
1:02–1:46
4
What is the five‑pillar relevance engineering framework and how does it combine AI with digital PR?
1:46–2:15
5
What single practice should listeners implement right now to improve AI search results?
2:15–2:52