One SEO habit teams need to unlearn immediately
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core SEO habit teams should unlearn in an AI‑first world?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts?
Why does Malte recommend abandoning click‑based attribution for self‑reported attribution?
Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Molta Landweer, the CMO and Chief Product Officer at Peak AI.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.
How can SEO teams use real user language from support tickets and search data to build better prompts?
None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
What are the steps for creating topic‑based prompt clusters and multi‑persona funnels?
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
All right.
What final advice does the host give about measuring AI discoverability success?
What's one SEO habit teams need to unlearn immediately in this AI first discovery world?
click based attribution and think more like a brand marketer than a performance marketer.
Yes. Yep. Absolutely. We just talked about all this measurement stuff and it starts with your performance based uh efforts, absolutely. That's all for today, and until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the core SEO habit teams should unlearn in an AI‑first world?
0:00–0:32
2
Why does Malte recommend abandoning click‑based attribution for self‑reported attribution?
0:32–1:15
3
How can SEO teams use real user language from support tickets and search data to build better prompts?
1:15–1:44
4
What are the steps for creating topic‑based prompt clusters and multi‑persona funnels?
1:44–2:20
5
What final advice does the host give about measuring AI discoverability success?
2:20–2:47