One sign an organization isn’t actually ready for AI
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
Why do most companies treat AI implementation as an IT‑only project?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
What’s the biggest mistake leaders make when rolling out AI to knowledge teams?
I'm
Jory Cooney, and joining me today is Steve Wunker, Managing Director at New Markets Advisors. What's the biggest mistake leaders make when rolling out AI to their knowledge teams?
They think about AI as technology and not changing the system of work. Put tech at the table, but look at it as the whole system you need to change.
How can cross‑functional teams identify business objectives that AI can improve?
Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good now, do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io.
Absolutely.
What framework does Stephen Wunker recommend for integrating AI across the organization?
And on that system, just give us a little bit more clarity as to what those areas of focus should be in terms of team structure, organizational structure, measurement, for example.
Right. So get people together cross-functionally and understand how are your business objectives being suboptimal now without AI and how might AI improve that, whether it's customization of an offering or the cycle time you take in making a proposal to a customer, for instance. How is AI changing that? That then gets you more right side up, thinking about what your objective is, not the nuts and bolts of technology and how that might be achieved.
How should companies measure AI success beyond just the technology rollout?
Okay, that's all for today, but until next time, remember, the answers are always in the data.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
Why do most companies treat AI implementation as an IT‑only project?
0:00–0:42
2
What’s the biggest mistake leaders make when rolling out AI to knowledge teams?
0:42–1:09
3
How can cross‑functional teams identify business objectives that AI can improve?
1:09–2:37
4
What framework does Stephen Wunker recommend for integrating AI across the organization?
2:37–3:20
5
How should companies measure AI success beyond just the technology rollout?
3:20–3:25