One signal every marketer should pay more attention to
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.
What is the major marketing signal that digital marketers should focus on?
Here's today's host of the Voices of Search podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Chester Scott, Chief Strategy Officer at Unio. What is a major marketing signal that digital marketers should be paying more attention to? I would say marginal ROAS and incrementality. I think that we need to try and do more as an industry to get closer to that answer in order to be able to drive overall effectiveness.
How does Chester define marginal ROAS and why is it more reliable than clicks or ROAS?
Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options.
Why does Chester argue that blended efficiency numbers hide true spend effectiveness?
You could start replying to spam from agencies that claim they can get you to rank number one on Google.
What insights does the sponsor segment provide about choosing the right SEO partner?
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Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible.
How does marginal ROAS reveal diminishing returns across channels and guide budget allocation?
For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io.
And I think the overall effectiveness ultimately is what will drive growth and market share wins over time. And so I think, yeah, marginal ROAS and an incremental contribution.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:38
2
What is the major marketing signal that digital marketers should focus on?
0:38–1:07
3
How does Chester define marginal ROAS and why is it more reliable than clicks or ROAS?
1:07–1:14
4
Why does Chester argue that blended efficiency numbers hide true spend effectiveness?
1:14–1:19
5
What insights does the sponsor segment provide about choosing the right SEO partner?
1:19–2:23
6
How does marginal ROAS reveal diminishing returns across channels and guide budget allocation?
2:23–2:47