One skillset that everyone in the industry needs to master
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core skill that SEO professionals need to master today?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. I'm Jordan
Cooney, and joining me today is Kevin Indick. Growth advisor to over forty companies, including G2, Ramp, and Airbnb. Today we're talking about why most teams are approaching AI search wrong, what actually drives visibility, and how to build influence beyond your own domain. As our industry transforms, what's the one skill set that we all have to master?
Meta thinking. And meta thinking because I think what's critical is to be able to take a step back and reflect on your thinking and your behavior and whether you're still working on the right stuff.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive.
Why does Kevin Indig say “meta‑thinking” is essential for modern growth teams?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S I B L E.io.
Whether you still hold the right assumptions or whether you're too close to the screen, being conscious about how you spend your time, where you spend your time and and what you're working on is critical when you can work on anything.
Huge thank you to Kevin Indig, advisor and founder of gr of Growth Memo for joining us today. If you'd like to contact Kevin, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. Or you can visit his company website, Kevin-indig.com, or get more amazing insights and knowledge from his newsletter, growth-memo.com. If you haven't yet subscribed and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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