One thing every enterprise website needs to change tomorrow
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What problem do enterprise websites face with LLM crawlers and search bots?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
How does Jeff Rain’s brand‑side caching solution make sites readable for AI without a full rebuild?
I'm Jordan Cooney, and joining me today is Jeff Rain, co-founder at Everything Machines. Jeff spent two decades in enterprise marketing and platform strategy, and now he's building everything cash, a brand side cash that makes websites readable for LLM crawlers without rebuilding the human site. If you could change one thing on every enterprise website tomorrow, what would it be?
We think every enterprise website should should have a cache. Um and now that's maybe a little bit of a self-serving answer, but we we think it's true. They are currently not communicating as well as they can to an extremely important other constituency that is the search bots.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
Why do enterprises need a dual communication strategy for humans and automated crawlers?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, to work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
What analogy does Jeff use to explain the gap between human users and search‑bot “Vulcans”?
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
And If anyone's a nerd, you know, out there in your your listener audience who's watched Star Trek before, you're you're communicating to all the humans. So Captain Kirk's here in your message, but you're not communicating to the Vulcans. So Spock's getting half of it 'cause he's half and half, but but the Vulcans aren't here getting any uh they're not getting the message clearly. Why aren't you talking to the Vulcans?
What are the key takeaways and next steps for improving enterprise SEO today?
Thanks to Jeff Rain, co founder at Everything Machines for joining us. If you'd like to contact Jeff, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch dot com. Or you can visit his company website at Everything machines dot com If you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What problem do enterprise websites face with LLM crawlers and search bots?
0:00–0:43
2
How does Jeff Rain’s brand‑side caching solution make sites readable for AI without a full rebuild?
0:43–1:37
3
Why do enterprises need a dual communication strategy for humans and automated crawlers?
1:37–2:33
4
What analogy does Jeff use to explain the gap between human users and search‑bot “Vulcans”?
2:33–3:15
5
What are the key takeaways and next steps for improving enterprise SEO today?
3:15–3:45