One thing marketers still misunderstand about AI
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of today’s episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Lisa Adams, AI advisor and go-to-market strategist at Growth Path Partners. One thing marketers still misunderstand about AI.
the hardest part of AI transformation is humans, not AI, that this is human change management more than anything.
Why do marketers say the hardest part of AI transformation is people, not technology?
AI is actually the easiest part. You can't just give people tools and a couple of workshops.
Time for a one-minute break to hear from our sponsor, Previsible.
What SEO challenges does Previsible solve for enterprise brands?
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants. at Previsible.
How can organizations create a safe learning space and governance for AI adoption?
For more information, go to previsible.io. That's previsible P R E V I S I B L E.io.
uh and expect transformation this requires uh giving people the space to learn uh safe space to learn not just highlight successes but also highlight the failures because even with failures we learn, get them to build and share and and then ultimately help them with uh a governance, you know, process where people are getting enabled as we move forward.
What are the key takeaways for marketers to improve AI visibility and credibility?
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the main focus of today’s episode and who is the guest?
0:00–1:04
2
Why do marketers say the hardest part of AI transformation is people, not technology?
1:04–1:15
3
What SEO challenges does Previsible solve for enterprise brands?
1:15–2:28
4
How can organizations create a safe learning space and governance for AI adoption?
2:28–3:05
5
What are the key takeaways for marketers to improve AI visibility and credibility?
3:05–3:09