Optimizing for Google vs AI search
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the Voices of Search episode on Google vs AI search?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
How does Will Critchlow describe the shift from speculation‑based SEO to evidence‑driven testing?
I'm Jordan Coon. And joining me is Will Critchlow, CEO at SearchPilot. Searchpilot is the leading SEO A-B testing platform for enterprise sites. And they just launched the industry's first GEO testing system, purpose-built for AI search. In 2026, what is the one testing aspect that you are betting on, big?
It's no surprise, it's the thing I've mentioned before, but it's the multimetrics. I think that we are betting that uh by optimizing our tests to be able to be measured against different things, that will enable people to get more insights faster, with more confidence, build better tests, make smarter decisions.
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Why are multimetrics the key testing aspect enterprises should bet on for 2026?
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How does SearchPilot’s new GEO testing system enable AI‑search optimization?
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And That then pervades everything. So we're we're doing, we're designing the tests with those multi-metrics in mind. We're ingesting metrics from many, many different sources.
What insights does segmented analysis provide for large retailers with diverse product lines?
And um the the exciting stuff that's just just starting to come out in our product right now is that it also enables things like um uh segmented analysis, which is where imagine you've got a like a a a major retailer that sells many different product lines. And you run a test that is uh that is positive across the board, but you want to be able to report on it and say, How good was it in home furnishings, how good was it in fashion, how good was it in uh whatever else it might be, kids kids' clothes? And we can do that as well because of the same technology that that powers the multimedrics.
And that wraps up this episode of the Voices of Search podcast. Thank you to Will Critchlow, CEO at SearchPilot, for joining us. If you'd like to contact Will, you can find a link to his LinkedIn profile in our show notes or on thevoicesofsearch.com. You can visit his company website, searchpilot.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the focus of the Voices of Search episode on Google vs AI search?
0:00–0:44
2
How does Will Critchlow describe the shift from speculation‑based SEO to evidence‑driven testing?
0:44–1:34
3
Why are multimetrics the key testing aspect enterprises should bet on for 2026?
1:34–2:21
4
How does SearchPilot’s new GEO testing system enable AI‑search optimization?
2:21–3:06
5
What insights does segmented analysis provide for large retailers with diverse product lines?
3:06–4:13