Recession SEO: Managing Layoffs & Budget Cuts
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
2 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
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How long before a wedding should I send out the floor? How many names are in the first series? Use IMAP to check email on other email clients. Identify fonts from where the font you were forced to be. Welcome
to the Voices of Search Podcast in I Hear Everything Production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs, my name is Jordan Cooney from Previsible. And this week we're going to be discussing SEO strategies in a changing macro environment from the perspective of a Fortune 500 SEO. Joining me is Jason Reed, an SEO and location management specialist at Quest Diagnostics. Quest delivers from the world's largest database of clinical lab results. Quest diagnostics, insights reveal new avenues to identify and treat diseases, inspire healthy behaviors, and improve healthcare management. Quest annually serves one in three adult Americans and half of the physicians and hospitals in the United States. Thank you to Jason Reed, SEO and Location Management Special at Quest Diagnostic for joining us. Today's part two interview.
Yesterday, we published the unique challenges facing Fortune 500 SEOs. And today, we're diving into recession SEO: how to thrive in budget cuts. Okay, welcome Jason to the Voice of Search podcast. Hey Jordan, thanks for having me back. Absolutely. Looking forward to diving in today. Obviously, you know, this topic of recession. SEO is a really important one, or just even really how to better navigate through the complexities that are happening, predominantly for enterprise SEOs, right? And I think that this is a a great segue from what we talked about yesterday around unique challenges. But the beauty of this topic is that it gets really practical, right? We we dive into specific scenarios in terms of what is actually going on.
on when a big company, a big complex organization is making decisions to either cut resources, budgets, maybe even investments. And I'd love to just get your initial kind of take on what you've seen, what you've experienced around kind of these budget cuts or changes happening to SEOs.
Yeah. Anyone that pays attention to the news has seen the headlines, right? Amazon, Google, Microsoft, even companies like IBM. Tons of layoffs happening all across the country, all across the world. Tons of reductions in force, reductions in budgets. I think this episode is gonna have some really good concrete plans for folks that are experiencing some of those challenges or maybe experiencing some of those challenges in the future in how we can navigate that as SEOs and really cement our value within the organization and with our peers.
No doubt. And I think one of the interesting things that happens when these changes occur, and and we're going through one of these periods, right? And I've it's I mean, for me, I've I've been in the space for a long time, right?
What is the overall focus of the Recession SEO episode and who is the guest?
I I got to experience a massive technology change back in 2008. I've seen how the supposed Great Recession has impacted not only our industry but technology companies at large. But one of the things I'd like to get your perspective. Perspective on is when budgets shrink, when these changes occur, what actually happens to SEO? What happens to this vital channel in these organizations?
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–4:00
2
What is the overall focus of the Recession SEO episode and who is the guest?
4:00–9:43
3
How are budget cuts and layoffs affecting SEO strategy in large enterprises?
9:43–16:02
4
What practical steps can SEOs take when resources and spend are reduced?
16:02–21:32
5
How should SEO teams manage expectations and prioritize work during a crisis?
21:32–23:31