Restoring trust in AI-generated marketing content workflows
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
49 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the focus of the episode and who is the guest?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Holly Enneking, Vice President of Marketing at Markup AI.
Welcome to the Voices of Search podcast.
Hi, thank you. It's so good to be here.
Pumped to have you on the show. It's great to have marketers who are really close to the SEO industry sharing their story and sharing how they're looking at the future of content as we see this explosion of content creation happening all over the place. I think it's like every week we hear another report of someone using AI to create content and the derivative result is just garbage, right? It's either hallucinations or poor brand sentiment or, Just a complete misuse of what the technology can do. But before we get into that, tell us about your background. Tell us how you got to Markup AI.
And then
we'll close out with some questions about what is Markup and how does it work? Because I think it's important for our listeners to know about that.
Yeah, happy to. So I've been in and around marketing my entire career. I was pretty used to saying, you know, the last 15 years and I'm getting closer to having to say 20, which I haven't fully
embraced yet.
But, you know, my sweet spot has really always been in the brand and digital side of things and content has always been really central to marketing. you know, the way that I have thought about go to market strategy and really, as you said, building trust, like that's the thing at the end of the day, especially for B2B companies, like building trust is essential to being able to have any impact on pipeline and revenue. And so I love that piece of the equation. And especially for me, for marketing, what has always been so fun is this intersection of science and creativity. You get to do a lot of things every single day. And I've been really lucky to be in a whole bunch of different types of teams over the course of my career from really big businesses doing $100 million a year to really small startups.
And what's exciting is that actually at Markup, I'm rejoining a CEO that I've worked with two times before, which is incredible. It's one of the things that I've been really lucky in my career is to to meet great people along the way and hang on to them and hang on to each other. And so I'm excited to have found my way to Markup, which is a really fascinating business that when I first learned about what Matt Blumberg and the team were doing here, I was like, not only do I want to be on board, like I want to be using this tool, sign me up. So I'm so excited to talk a little more about it and what we're seeing.
So let's, before we get right into like what markup does and how it functions, um, in the market, I want to, I want to get a little bit more on your background regarding marketing. Because most of our listeners are content marketers or SEOs.
So
tell us your experience in leveraging those two channels for organic growth, leveraging
them
for new user acquisition. What has it been like in your experience? Because I want to frame what your experience and knowledge level is for the rest of our audience who are a lot of craft experts, obviously.
yeah absolutely i would say like for me content and seo are table stakes like you have to have those two things dialed in and you have to really make them core to your strategy going forward i worked at a business called lev which was a salesforce consultancy um that works especially specifically in salesforce marketing cloud and
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Chapters
4 chapters
1
What is the focus of the episode and who is the guest?
0:00–10:23
2
How did Holly Enneking’s career lead her to Markup AI?
10:23–21:28
3
What challenges do enterprises face with AI‑generated content at scale?
21:28–41:21
4
How do Markup AI’s Content Guardian agents validate brand voice and accuracy?
41:21–49:18