SEO tactic people think involves AI but it really doesn’t
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What is the product‑led SEO approach that John Vantyne advocates?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is John Vantyne, Director of SEO at Good RX.
How does GoodRx’s cross‑functional generative search task force work?
John has spent over seven years building a world-class, cross-functional, generative search task force and editorial frameworks that has powered discovery throughout Google, ChatGPT, and beyond. Today, John shares the systems, signals, and stories from technical migrations to content refreshes that are reshaped. Shaping how he thinks about AI. All right, let's jump into our second question here. What's one tactic you've used? that might evolve as AI unfolds this year.
Again, back to the back to the point around these crawlers being very basic and not being as sophisticated as even Googlebot.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
Why do internal linking and simple navigation matter for generative search?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach.
Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant.
What practical tactics can teams use to prepare for AI‑driven crawlers?
At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O.
I think we might need to double down on internal linking and just making it very, very simple for them to go from the homepage to all the most important pages on the site. And so then what might look like? expanded like dynamic link modules. It might look like uh accordion style like FAQs with more links in them, things like that. Nothing that a user would never use or click on. Like I think it needs to be uh it needs to be useful to the user in order to resonate at all with a search engine.
How can listeners connect with John Vantyne and apply these insights?
But I might again, I think some of this uh generative search stuff necessitates a back to basics approach and making it very easy for these sites, for these, these uh crawlers to make it through your site and find all your stuff.
Love it. And that wraps up this episode of the Voices of Search podcast. A huge thank you to John Vantyne, Director of SEO at Good RX, for joining us. If you'd like to contact John, you can find a link to his LinkedIn profile in our show notes or on the voicesofsearch.com. You can also visit his company website, goodrx.com. If you haven't subscribed yet and would like a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed each week. Okay, that's all for today, but until next time, remember the answers are always in the data.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
5 chapters
1
What is the product‑led SEO approach that John Vantyne advocates?
0:00–0:50
2
How does GoodRx’s cross‑functional generative search task force work?
0:50–1:44
3
Why do internal linking and simple navigation matter for generative search?
1:44–2:47
4
What practical tactics can teams use to prepare for AI‑driven crawlers?
2:47–3:25
5
How can listeners connect with John Vantyne and apply these insights?
3:25–4:12