Should you kill a blog because AI overviews is taking up the traffic?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Should I kill my blog because AI overviews are stealing traffic?
All right, next question. When a client asks if they should kill their blog because AI overviews is taking all of their traffic, what do you actually tell them?
Absolutely not. We need to continue to build information to educate these systems, or we will never be surfaced.
Is there is there a new trigger of quality for this editorial kind of content in this AI discovery world? Is there like a new set of standards or requirements to make really useful content that we really haven't been doing in the past decade because there's so much blog content out there?
So much junk. Um I couldn't read another listicle in my life, I think, at this point.
Why is human‑centric, customer‑focused content more important than SEO tool checklists?
Right.
I I do. I really think, and again, as a positive look of where we're going, having human-centric content. So my number one focus right now is I want to talk to sales teams. What are your customers or potential customers asking and saying? I care way more about that content than this stuff that, you know, SEMrush tells me I'm missing on my site because everybody's writing that. I wanna write for our customers and I think from an SEO and a GEO perspective, writing for humans is way more important than it ever has before, which is it's a good thing.
How can I use AI agents for competitive analysis while still validating with humans?
Yeah, absolutely. I think the the human factor and really testing that in your in your editorial process is is not easy work, right? Like and it requires a willingness to be iterative, right? Does a table work better than a chart? Does a, you know, an image or a graphic work better than a video? And and we don't we don't test enough our editorial content. We simply just we just kind of, you know, set it and forget it.
What testing methods improve editorial performance (tables vs. charts, images vs. video)?
And it's just simply not good enough.
Hundred percent.
And that wraps up this episode of the Voiceless Search podcast. A huge thank you to Lindsay Nelson, VP of SEO at Symphonic Digital, for joining us. If you'd like in touch with Lindsay, you can find a link to her LinkedIn profile in our show notes or visit voicelesssearch.com. You can also connect with her company, Symphonic Digital, at symphonicdigital.com. If you haven't subscribed yet and would like a daily stream of SEO.
How do I shift from impression‑based forecasting to first‑party revenue attribution?
content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
Should I kill my blog because AI overviews are stealing traffic?
0:43–1:25
3
Why is human‑centric, customer‑focused content more important than SEO tool checklists?
1:25–2:01
4
How can I use AI agents for competitive analysis while still validating with humans?
2:01–2:24
5
What testing methods improve editorial performance (tables vs. charts, images vs. video)?
2:24–2:52
6
How do I shift from impression‑based forecasting to first‑party revenue attribution?
2:52–3:05