SMX’s Future of Search Predictions
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
50 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Search is evolving faster than ever. Google is reshaping the search experience with AI overviews and AI mode. OpenAI, Anthropic, and other platforms are changing how people discover information. And marketers are trying to figure out what trends are real and which are just hype. So what does the future of search actually look like? I'm Jordan Cooney and joining me today is Danny Goodwin. Editorial Director of Search Engine Land and SMX. Danny oversees editorial coverage across SEO, PBC, AI search, and digital marketing topics, which help shape programming for SMX, one of the industry's leading search marketing conferences. Today we're going to talk about SMX predictions for the future of search, what marketers should actually be paying attention to, and where the industry is headed next.
Danny, welcome to the Voices of Search Podcast. Thanks for having me. It's great to be here. I'm pumped. This is a lot of fun. We're actually recording at the SMX conference here in Boston. Um and you know, just wanna get your thoughts, like how how's day one gone and and and what are your thoughts on on the event so far?
Yeah, it's it's a world of difference. So we came back for the first time last year and I just remember last year being super anxious about it because it felt like, you know, this is the first SMX back since the pandemic. Like we hadn't had an in person event since twenty twenty, I believe. And it was just like it No one was putting the pressure on on us, but it was like I think I put it on myself and I just really wanted it to be a a really great show and just be like, Hey, we're back. Um, I feel like we did that, but th there's always room to improve and I feel like you know, I don't wanna jinx anything, but we're here at day one and uh hearing a lot of amazing feedback. You know, people who are at both shows are saying this year's content is even better than last year.
So that's amazing to hear. So um Um it it's been a great day. I'm super excited. It feels like almost like part conference, part family reunion too, because you're seeing so many old friends who you've known for years, and I've been around almost twenty years at this point. Because you're seeing so many old friends who you've known for years. So I know a lot of the lot of these folks and love 'em. So it's great to be back. It's awesome. I love it. I
love it. And you know, you have a unique vantage point, right? Between running Search Engine Land, um, you know, running the SMX event. Uh you you get exposed to so many conversations across the entire digital marketing landscape. Right now, where we are with AI being at the focal point of how consumers, um, how brands are trying to discover and and be discovered through through these platforms and experiences, what what's the most important information that you're seeing coming out um through these channels that you you have control of?
Yeah, it's funny enough, um, brand, I think, is it seems to be the thing, and I don't mean just you know, build a brand. I I think it's really just when I say brand, it's really an entity. Unlike just being a recognizable you know, for whatever you do, you have to be something special nowadays.
What are the main predictions for the future of search discussed at SMX?
It you know, th the internet was gr or the web, I should say. The web was of uh a huge change where anybody could come online, make a website, get traffic and all that stuff. Now, you know, to an extent I think that's gonna to change because it's gonna be the
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–3:57
2
What are the main predictions for the future of search discussed at SMX?
3:57–8:14
3
How does Danny Goodwin define the role of AI agents in search?
8:14–15:13
4
Why is brand identity becoming central to AI-driven search?
15:13–33:54
5
Will Google’s AI mode and AI overviews replace traditional search experiences?
33:54–37:28
6
What challenges does the rise of AI agents pose for governance and workflow?
37:28–50:08