The biggest misconception about AI bidding
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the biggest misconception about AI bidding in advertising?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Why do advertisers rely on ROAS and how does it mislead spend decisions?
I'm Jordan Cooney, and joining me today is Chester Scott, Chief Strategy Officer at UNIO. What's a major misconception with AI marketing, specifically paid or organic?
That the human is no longer needed. I think that couldn't be further away from the truth. AI is absolutely incredible at delivering on against the objective that you give it. But if you're optimizing towards a compromised outcome because your measurement is not right in the first place.
How does marginal ROAS provide a better measurement of diminishing returns?
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What role does human oversight play in AI marketing optimization?
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How can marketers shift from click‑based optimization to more reliable metrics?
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Or it's being fed information that is fundamentally flawed in the first instance, then it's it's useless. The data input, the prompt, whatever it might be, but the the input is critical. And that's where the human comes in. That is the role of the human moving forward is how do we fine-tune the input in order for AI to give us a better output. But human oversight and augmentation for me is still business critical.
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Chapters
5 chapters
1
What is the biggest misconception about AI bidding in advertising?
0:00–0:42
2
Why do advertisers rely on ROAS and how does it mislead spend decisions?
0:42–1:17
3
How does marginal ROAS provide a better measurement of diminishing returns?
1:17–1:46
4
What role does human oversight play in AI marketing optimization?
1:46–2:37
5
How can marketers shift from click‑based optimization to more reliable metrics?
2:37–3:14