The biggest misconception SEOs still have about brand mentions and AI search
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
What is the biggest misconception SEOs have about brand mentions in AI search?
I'm Jordan Cooney, and joining me today is Raul Jane. CEO and co-founder at Noble. What's the biggest misconception SEOs still have around brand mentions in AI search?
That they look at that, oh, like only two percent of traffic is coming from L L M, so this doesn't matter right now.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
Why do many SEOs ignore early AI‑driven traffic and what risks does that create?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
How can marketers proactively position their brands for AI search results before attribution models exist?
Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
What future impact could accurate attribution have on purchase decisions and marketing budgets?
That's previsible P-R-E-V-I-S-I-B-L-E.io.
I think that's just, you know, SEOs sticking their heads in the sand and not looking at the big picture of where this market is gonna go.
What key takeaways should listeners apply to accelerate brand visibility in AI‑powered search?
Because once attribution is there, that number could be thirty, forty percent of purchases in the future.
That's all for today, but until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:42
2
What is the biggest misconception SEOs have about brand mentions in AI search?
0:42–1:09
3
Why do many SEOs ignore early AI‑driven traffic and what risks does that create?
1:09–1:47
4
How can marketers proactively position their brands for AI search results before attribution models exist?
1:47–2:22
5
What future impact could accurate attribution have on purchase decisions and marketing budgets?
2:22–2:37
6
What key takeaways should listeners apply to accelerate brand visibility in AI‑powered search?
2:37–2:48