The biggest mistake brands make when they treat LLM optimization like SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
1 chapter
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Jeff Rain, co-founder at Everything Machines.
Jeff spent two decades in enterprise marketing and platform strategy, and now he's building Everything Cache, a brand side cache that makes websites readable for LLM crawlers without rebuilding the human site.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
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What's the biggest mistake brands make when they treat LLM optimization like SEO?
Well, I I think the biggest mistake is they assume the bots all behave the same way.
And that the they assume they
behave
like Googlebot and they don't. Thanks to Jeff Rain, co founder at Everything Machines for joining us. If you'd like to contact Jeff, you can find a link to his LinkedIn profile in our show notes or on voices of search dot com. Or you can visit his company website. Everything machines dot com If you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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