The biggest mistake brands make when they try to be “AI commerce ready”
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
What is the biggest mistake brands make when trying to be AI‑commerce ready?
I'm Jordan Cooney and joining me today is Katie Morrill, Director of Managed Services at Products Up. What's the biggest mistake brands make when they try to be AI commerce ready?
They don't know how people are gonna actually buy their products and they can't see that that's where it came from.
Why does exposing an entire product catalog to AI platforms waste millions?
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
How can KPI‑driven product prioritization improve AI commerce results?
They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
What is persona‑based catalog segmentation and why does it matter for AI agents?
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.O.
How does structured data optimization enable measurable AI commerce performance?
And in this tracking and ambiguity world we're living, how do you make good decisions?
You expose just a small subset of your product catalog and you watch it every day.
Okay, that's all for today. But until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the biggest mistake brands make when trying to be AI‑commerce ready?
0:43–1:01
3
Why does exposing an entire product catalog to AI platforms waste millions?
1:01–1:37
4
How can KPI‑driven product prioritization improve AI commerce results?
1:37–2:09
5
What is persona‑based catalog segmentation and why does it matter for AI agents?
2:09–2:29
6
How does structured data optimization enable measurable AI commerce performance?
2:29–2:44