The biggest mistake in community building
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
1 chapter
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Let's dive into our lightning round where we're gonna ask you a bunch of discovery related questions on this week's topic, which is the end of this directory era.
All right, are you ready? Ready. All right, awesome. So let's go through mistake replay. What's the biggest mistake you've seen in community building that you'd never want to repeat?
Uh community around built around a singular personality. It goes farther faster, but it doesn't last as long. Uh community built around the spirit of the community lasts much longer, but it takes a lot longer to build. And so I definitely learned that lesson a couple of times, built a couple communities around like my personality. Uh they grew fast, but they also fizzled out fast, right? And so I think, yeah, that's that.
What are some tips for our listeners to understand the difference of that isolation of building a community for one person versus really listening to the entire community?
So I think the simplest distinction that I've ever been able to boil it down to is if you are telling a story from the perspective of what will it do for others versus what it did for me. That's one big difference between audience building and community building. And I think the other one is do you let other people have the stage more? Than you as the leader. And I think because then again, that's audience building versus community building. Do I have the most time on the stage or do they have the most time on the stage? Is this story about what it can do for them, or is it about what it did for me? Now, I think a good community has some balance of both because a good leader personality drives a community forward.
Someone standing at the front saying, let's go this way is just as valuable. With someone at the back saying, Come on, everybody, let's go that way. Right. But I think, you know, a little bit more of the second, you know, behind than than the first in front is the best blood.
Love it. And that wraps up this episode of the Voices Search Podcast. A huge thank you to John LeBec, CEO of Seek, for joining us. If you'd like to contact John, you can find a link to his LinkedIn profile in our show notes or on the voices of search.com. You can also visit his website, seekseq.ing. If you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, hit Hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.