The biggest mistake leaders are making as their companies integrate AI

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast 3 min 2 speakers 5 chapters transcribed 1 month ago
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What is the biggest mistake leaders make when integrating AI into their companies?

Unknown 0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com.
Jordan Cooney 0:21
Today's guest is Jennifer Dodi, a speaker, executive mentor, and former Fortune 100 VP who has spent her career helping leaders navigate change, uncertainty, and transformation.

How does Jennifer Doty’s background in Fortune 100 leadership shape her AI adoption framework?

Jordan Cooney 0:32
After more than two decades leading customer success and partnerships inside large organizations, Jennifer has made the leap into building her own independent advisory practice, focused on leadership mindset, executive presence, and career reinnovation. In this episode, we're going to dive into the mindset shifts that have happened in your career path and what you need to do to fully fit in a world around you where AI is taking control. Navigating these career transitions and industry trends is reshaping our time. What's the biggest mistake leaders are making as their companies start to take on AI?
Jennifer Doty 1:09
Not stepping back and thinking about how to leverage AI as a strategy in the business.
Unknown 1:16
Time for a one-minute break to hear from our sponsor, Previsible.

Why should leaders step back and treat AI as a strategic business lever?

Unknown 1:19
So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.

What question‑based coaching methods can align roles for successful AI implementation?

Unknown 2:01
Pre-visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E dot IO.
Jordan Cooney 2:44
Thanks to Jennifer Doty, speaker, author, and executive mentor.

How can executives develop executive‑presence skills to guide teams through AI‑driven change?

Jordan Cooney 2:47
If you'd like to contact Jennifer, you can find a link to her LinkedIn profile in our show notes or on the voices of search dot com. You can also visit her personal website, jenniferdoty.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed every week. Okay, that's all for today, but until re next time, remember, the answers are always in the data.

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Chapters

5 chapters
1 What is the biggest mistake leaders make when integrating AI into their companies? 0:00–0:32 2 How does Jennifer Doty’s background in Fortune 100 leadership shape her AI adoption framework? 0:32–1:19 3 Why should leaders step back and treat AI as a strategic business lever? 1:19–2:01 4 What question‑based coaching methods can align roles for successful AI implementation? 2:01–2:47 5 How can executives develop executive‑presence skills to guide teams through AI‑driven change? 2:47–3:10

Speakers

2 identified
Jordan Cooney 1 min Jennifer Doty

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