The biggest SEO metric that no longer matters
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the biggest SEO metric that no longer matters?
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How is third‑party validation reshaping AI‑driven search results?
Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney and joining me today is Whitney Hart, Chief Strategy Officer at Avenue Z. What's the biggest SEO metric that no longer matters?
We are no longer looking at average position. I am much more focused about how often we're chosen and cited in AI answers than like a blended blue link rank. Um I already can hear the naysayers out there though. Position does matter.
Why is average position considered a noisy and distracting metric today?
We do know that that Ultimately, where you rank in traditional search has an effect on how prominently you show up in large language model answers. So
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What strategies can brands use to coordinate reviews, analyst reports, and expert citations?
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How should enterprises align third‑party validation with their overall brand messaging?
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Position still does matter as a proxy for prominence, but overall looking at a rolled up. Average position value or metric is just really noisy and distracting. Because we're really then blending like low value and high value queries, markets, SERP layouts into a single number. Um, and I think that metric came to importance for clients who just needed something simple. But at this point, I think simple is really diluting what matters.
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the biggest SEO metric that no longer matters?
0:00–0:37
2
How is third‑party validation reshaping AI‑driven search results?
0:37–1:11
3
Why is average position considered a noisy and distracting metric today?
1:11–1:50
4
What strategies can brands use to coordinate reviews, analyst reports, and expert citations?
1:50–2:41
5
How should enterprises align third‑party validation with their overall brand messaging?
2:41–3:30