The Consolidation of Search
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
47 min
1 speaker
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What recent SEO mergers are reshaping the industry and why do they matter?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
SEO acquisitions are reshaping our industry. Over the past year, we have seen various acquisitions, from SEMrush's purchase of knowledge resources to larger agency mergers. How will these changes transform the search landscape and strategy? According to a report from Intrepid After a decline in transaction volume in twenty twenty one, marketing services MA activity overall returned to a growth trajectory in twenty twenty four, and it is now exceeding pre pandemic metrics. This highlights the accelerating pace of industry shifts across the search landscape, as evident by SEMRUSH's acquisitions of five targets in twenty twenty four. Here's the challenge. Independent agencies face mounting pressure. Enterprise solutions dominate market conversations.
Specialized expertise becomes harder to find. How can businesses navigate these challenging SEO ecosystems? This is the Voice of the Search Podcast. I'm Jordan Cooney, and joining us today is Jim Boygan, Chief Ninja at Internet Marketing Ninjas, which helps businesses improve their digital marketing performance. Today, Jim will share how we are reshaping the industry through acquisition. Jim, welcome to the Voice of the Search Podcast.
Jordan, it is a pleasure to be here. Like I feel we have so much to talk about that if this can only go an hour we're gonna have to do some follow ups. So
I don't know if it I don't know if we'll be able to limit it to an hour, but uh we might have to cut this up into a couple episodes. But Jim, it's exciting to have you on the show. Um and we have really some exciting news to share with the industry, and I'm I'm thrilled to have you here to make that announcement. So You know, Free Visible has acquired internet marketing ninjas. And I'd love for Jim to share more about this crazy news and this exciting opportunity for for these two companies.
Yeah, well, you know, uh Jordan, thank you. And I think both of us look at this as well as like a merger of two beautiful, wonderful companies. You know, the ninjas have been around for uh more than twenty six years now. We have a lot of a lot of knowledge. I think like the average ninjas been with us for I think it's like more than fourteen years now. Like there's just such a good Good knowledgeable staff, but the times are changing as well. Like SEO is changing, internet marketing is changing, and it's like You know, w we've we've always specialized in the uh you know, the link building, which is still an incredibly important thing. If you want to rank in Google, you're gonna need backlinks and they're you know, that's that's still the specialty, but there's there's more going on now.
There's more pieces and you know, I guess the elephant that's in the room is AI. And so it is, you know, having as well like the merger of our old experience. advanced SEO team, along with you know a younger uh team as well that compliments us, that has the content team, that has the writers, that has the knowledge, that has the tools, that have the analysts that are also looking at, you know, AI. And, you know, a lot of companies right now, if they're if they're Still doing old school stuff, like they're you know, they may not be around in a few years. And I loved, you know, the very first time we met and everything, and explaining everything, and there's there's a future shift going on, and just how we found out that the merger of our two companies can help put us in a spot to be where we need to be in this new changing world of not just SC.
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Chapters
4 chapters
1
What recent SEO mergers are reshaping the industry and why do they matter?
0:00–13:14
2
How did the Free Visible‑Internet Marketing Ninjas merger come about and what does it mean for clients?
13:14–34:59
3
What is the origin story of Internet Marketing Ninjas and how has the company evolved?
34:59–42:32
4
How have link‑building strategies changed since 2008 and what defines a “trusted” link today?
42:32–47:26