The evolving relationship between AEO and traditional SEO

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What is the overall focus of the episode on AEO vs. traditional SEO?

Unknown 0:00
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
Jordan Cooney 0:43
All right. Crystal ball. A little harder one. Crystal ball. So looking into the future here, Amy, like where things are going, tell me how the relationship between AEO and traditional SEO will evolve over the next two years.
Aimee Jurenka 0:57
Two years. Oh, that's so long for artificial intelligence.
Jordan Cooney 1:00
It is. It is. Right.
Aimee Jurenka 1:02
Right. So like I said, I don't know if I was an early adopter. Stoked about this since I found it on a Wednesday night at 1030 on Bing. Right. Copilot. I was like, this is going to take over the world. And so since I've been doing that and I've been watching it to see how fast it's growing. And to see where user behavior is going and how fast it's being adopted by the general public, not just us techies, the general public. Right. I am like, it is, it's taken over. Right. So we're not there yet. Right. We're not, you know, AI mode hasn't taken over traditional search, but we know it's going to.
Jordan Cooney 1:34
So
Aimee Jurenka 1:34
that's going to be the same traffic. So as far as saying, hey, I'm a traditional SEO and I just do SEO. And by that, you mean you do 10 blue link SEO? You're going to adapt or die. Adapt or die. AEO, GEO, whatever we end up calling it, whatever you as a professional want to call it, as long as it's for AI search, that's where we're going and that's where it needs to be.
Unknown 1:59
Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good now, do they? Well, that's where Previsible's integrated consulting model comes in.

How did Amy Jurenka first discover AI search and what early insights did she gain?

Unknown 2:28
Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible.
Unknown 3:15
For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io.
Jordan Cooney 3:27
Agreed. Totally think it's going to become a key relationship between those two. And that's a great place for us to wrap up this episode of the Voices Search Podcast. Thank you to Amy Jarenka from SEO Sustainable for joining us. If you'd like to connect with Amy, you can find a link to her LinkedIn profile in our show notes or at voicesofsearch.com. For more information about Amy and SEO Sustainable, visit amydurenka.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed soon. Okay, that's all for today. But until next time, remember, the answers are always in the data.

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