The Future Of Revenue Intelligence Platforms In SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
20 min
2 speakers
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of today’s conversation on revenue intelligence platforms?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello, marketers and SEOs. My name is Jordan Cooney from Previsible. Joining me today is Val Riley, who is the VP of Marketing at InsightLean Bounce, a set of platforms that support customer relationships, landing page optimization, and CRM efforts. Yesterday we discussed leveraging CRM data for comprehensive SEO efforts. Today, we're going to dive into the future of revenue intelligence platforms. platforms in SEO. Okay, here's my conversation with Val Riley, VP of Marketing and Insight Lee and Umbounce. Val, welcome to Voices Search Podcast.
I'm so happy to be back. Thank you.
Awesome, Val. I am I'm excited too. Yesterday's conversation was super insightful. It was super useful in the context that, you know, many of us SEOs are not thinking about what exists in our CRM data. We're not digging into the conversations that are happening with the close one deals and taking that information and leveraging it into a content strategy, uh a website. web strategy and experience that will continue to scale our businesses is a super, super insightful direction for for many of us as SEOs. So if you didn't get a chance to listen to that episode, please go back to yesterday's episode and dive in. Val's insights are are are phenomenal. Today we're going into the future of revenue intelligence and and how this connects with the SEO world.
Before we really dive deep into this topic, Val, can you tell me like what is what does revenue intelligence mean for our listeners that aren't familiar with what this concept is? Give us a kind of a broad uh definition and view as to what that is.
Yeah, so you know, if you Google the term, you're gonna come up with a lot of different things. And so uh I will tell you it's a little bit in the eye of the beholder. Uh, you know, for instance, in the CRM category, CRM is CRM, everybody knows that. So sometimes revenue intelligence platforms are defined as platforms that help you um secure uh deep data and and insights into your customer. customers or prospects.
How does Val define revenue‑intelligence and what data does it pull from CRM systems?
Sometimes they've got a mix of like technology for things like call recording or AI insights into sales conversations. So I would say it's still kind of being defined a little bit, but across the board the idea is using AI to power go-to-market teams in more efficient ways.
Yeah, and as we think about, you know, powering go to market teams and and using using these insights, you know, what's the best way for an SEO to connect with this? Who are they asking? Where are they digging? I think for for a lot of SEOs, this isn't like the first place to explore. I mean, we're as SEOs, we're so used to like, well, we'll just go into Google Search Console and this is like the knowledge center of what Google tells us about our website, right? It's such a it's such an easy way of getting that that data, but I bet you revenue intelligence data is is a far more sophisticated ask in into a a a specific audience within your business.
Yeah, absolutely. You know, just getting back to like being in that SEO chair, you know. It's such a challenging spot to be in as a marketer these days. You know, initially like we were saying, okay, we need organic search to drive leads, right? And then we were told, okay, we need organic lead search to drive leads that are gonna convert to ops. And then it's like, well, the organic search needs to drive leads that convert to ops, but those ops need to close, you know. And then it was, well, those ops need to, you know, close.
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Chapters
7 chapters
1
What is the overall focus of today’s conversation on revenue intelligence platforms?
0:00–2:48
2
How does Val define revenue‑intelligence and what data does it pull from CRM systems?
2:48–6:15
3
Why should SEOs care about revenue‑intelligence data and how does it connect to organic strategy?
6:15–9:07
4
How can AI inside revenue‑intelligence platforms surface profitable customer language?
9:07–13:23
5
What practical steps turn profitable‑customer keywords into SEO‑focused content and pages?
13:23–16:52
6
How do cross‑sell and upsell insights from revenue data influence content planning?
16:52–19:57
7
What’s the best way for a marketing team to start using revenue‑intelligence data?
19:57–20:01