The Increased Importance Of Video Marketing In Today's Economic Landscape
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
22 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is video marketing and why is it more important today?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.
Hello, SEOs and marketers. My name is Jordan Cooney from PreVisit. Joining me today is Eitan Coder, who is the co-founder and co-CEO at Vimy. Vimy is a user-friendly video sharing platform, revolutionizing the way people connect and share content. Yesterday, Eitan and I talked about how shoppable videos increase online sales and boost conversion rates. Today, we're going to continue our conversation by discussing the increased importance of video marketing in today's economic landscape. Okay, here's my conversation with Eitan Coder, the co-founder and CEO at Vimy. Eitan, welcome back to the Voice to Search podcast. Hey, thank you, Jordan. Yeah, so Eitan, yesterday we had a really exciting conversation about video, where video's going, how it's evolved over the last 10 years, but even more importantly, where it is today in helping e-commerce businesses and generally like
personal brands or anyone who's trying to promote anything online to create authentic and real content. And I think that that's super powerful message that is highly undervalued in terms of the benefit of video. So if you didn't listen to yesterday's episode, please go back and listen to the really powerful statements that Eitan has around where video is going, what's working in video, And ultimately something that I think all of us should think about deeply, which is the genuine, authentic nature that video can create for our brands and our businesses. Today though, we're kind of taking a broader lens at thing and talking about where video marketing is in today's economic landscape, right? Video has become a mainstream content source.
It is, as you mentioned in yesterday's episode, according to Cisco, the largest source of content that's consumed on the internet today. And I wanna just get your first perspective, just generally speaking, What is video marketing to begin with, right? I mean, I want to say that 25, 30 years ago, the only thing we would have said is commercials on TV, but that's not what it is today.
How does Vimmi define video marketing as a channel for brands?
And I'd really love your perspective on what is video marketing? How should we be thinking of it as a channel at large?
Yeah, so video marketing is the, let's say, the proportion of the various marketing activities any company is doing, focusing on the creation of video for the promotion, brand building, brand awareness and conversions of the product. So video for marketing is created in various ways. one of the ways is create creating content through creators for example what we call ugc user generated content so we know that companies are approaching like professional creators those people are can be like a production company or individuals who can create videos Those videos can be short form videos, maybe just unboxing a product or showcasing some of its unique features or a longer form of video. It can be a one hour long YouTube video explaining the nitty gritty things of the various features and functionality of that specific product.
Those videos will be handed over for the company for review and after After being approved, they will be promoted on the company's social media accounts usually. Okay, so that's the UGC type of activities. We also have video marketing that has been created by influencers. Those are individuals usually who have a lot of followers on their specific respective social media. It can be Instagram or YouTube. or TikTok these days, and there are agencies, both offline and online software companies that are providing access to these influencers.
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Chapters
8 chapters
1
What is video marketing and why is it more important today?
0:00–3:02
2
How does Vimmi define video marketing as a channel for brands?
3:02–6:34
3
What are the main types of video content (UGC, influencer, creator) and how are they used?
6:34–10:15
4
Why is employee‑generated (EGC) video considered the most authentic strategy?
10:15–13:12
5
How have AI and new creation tools lowered barriers for small and large businesses?
13:12–16:47
6
Where should videos be placed on a website and how can you experiment to find the best spots?
16:47–20:54
7
What macro‑economic leverage does video provide beyond direct sales?
20:54–22:30
8
How can marketers measure the broader impact of video on brand awareness and loyalty?
22:30–22:39