The most important human connection with customers and prospects
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core human connection marketers need to build with customers?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
How does Liza Adams define trust and why is it the foundation of go‑to‑market success?
I'm Jordan Cooney, and joining me today is Lisa Adams, AI advisor and go-to-market strategist at Growth Path Partners. What's the most important human connection we can make with customers and prospects?
Trust. I have this framework that says Uh it's a two by two. Product market fit on the X axis, trust on the Y-axis. You want to be at the top right hand corner where you have good product market fit because you're addressing their problems and you're highly relevant, but they also need to trust you.
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What is the three‑layer trust framework (visibility, sentiment, recommendation) and how can it be applied?
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How can marketers ungate content to improve AI discoverability and SEO performance?
For more information, go to previsible.io. That's previsible P R E V I S I B L E.io.
Right. Elsewhere on that chart, you've got a problem. Either you need to find a market that fits your product or a product to fit the market, or you have to build trust, right?
What does a “people‑first AI‑forward” transformation look like for enterprise teams?
So the combination of those two things is really important. But you asked me about the the human elements, I'm gonna pick on trust.
Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the core human connection marketers need to build with customers?
0:00–0:42
2
How does Liza Adams define trust and why is it the foundation of go‑to‑market success?
0:42–1:38
3
What is the three‑layer trust framework (visibility, sentiment, recommendation) and how can it be applied?
1:38–2:30
4
How can marketers ungate content to improve AI discoverability and SEO performance?
2:30–2:51
5
What does a “people‑first AI‑forward” transformation look like for enterprise teams?
2:51–3:02