The most important metric in your SEO dashboard

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What is the most important metric for AI visibility in an SEO dashboard?

Unknown 0:00
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network.

Why is Wikipedia considered a hidden signal for AI model training and SEO?

Unknown 0:29
Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney. I'm
Jordan Cooney 0:43
Jordan Cooney, and joining me to tackle these critical questions is Thomas Pan, CEO and co-founder of Otterly AI.
Unknown 0:50
Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options.

How did Otterly.AI’s team implement Wikipedia optimization to boost AI search performance?

Unknown 0:57
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good now, do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.

What measurable results did the team see after launching Wikipedia pages?

Unknown 1:27
They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io.
Unknown 2:10
That's Previsible, P-R-E-V-I-S-I-B-L-E.io.

What practical framework can marketers use to secure authoritative third‑party mentions?

Jordan Cooney 2:18
What's one signal that AI models pick up on, but marketers are rarely optimizing for?
Thomas Peham 2:26
Ooh, that's a good one. Wikipedia is still a hard nut to crack for many teams as well. We saw big impacts that we didn't have a Wikipedia page ourselves, for example, 12 months ago. We launched one, we created one, I think about seven, eight months ago, and we saw some good impact there. So I think Marketer is not really utilizing the visibility that you could get through a Wikipedia
Jordan Cooney 2:54
presence, through a Wikipedia page. Okay, that's all for today, but until next time, remember, the answers are always in the data.

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