The most important signal to guide content updates
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
1 speaker
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of the Voices of Search podcast and who is the host?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is John Vantyne, Director of SEO at Good RX. John has spent over seven years building a world-class, cross-functional, generative search task force and editorial frameworks that has powered discovery throughout Google, ChatGPT, and beyond. Today, John shares the systems, signals, and stories from technical migrations to content refreshes that are reshaped. Shaping how he thinks about AI. For our listeners, what's the one recommendation or signal that they should rely on to guide content updates? Mm, to
guide content updates. Well I don't think this has really changed with generative search. Maybe maybe we could riff on that a bit, but my take is that it's it's still just traffic, right?
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Was was the was the article getting traffic in Q one? What does it look like in Q two? Did it fall off a cliff? You probably need to change it. It probably fell off a cliff for a reason, right? Like who took its place? Go back and update the content. I mean C without getting too into it, content updates are so powerful.
Who is John Vantyne and what role does he play at GoodRx?
It is amazing consistently how just going in and changing a few things to make sure that the latest information is in there can can cause not just a return to traffic, but also like even more traffic than the article ever saw before. So just look at the content and have tools that will ping you when something falls
off. Yes. I love it. And that wraps up this episode of the Voices of Search podcast. A huge thank you to John Vantyne, Director of SEO at Goodrx, for joining us. If you'd like to contact John, you can find a link to his LinkedIn profile in our show notes or on thevoicesofsearch.com. You can also visit his company website, goodrx.com. If you haven't subscribed yet and would like a daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed each week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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