The most important thing you need to focus on is this...
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
I'm Jordan Cooney and joining me today is Danny Goodwin.
What does Danny Goodwin identify as the most important focus for marketers today?
Editorial Director of Search Engine Land and SMX. Danny oversees editorial coverage across SEO, PBC, AI search, and digital marketing topics, which help shape programming for SMX, one of the industry's leading search marketing conferences. Today we're going to talk about SMX predictions for the future of search, what marketers should actually be paying attention to, and where the industry is headed. Headed next. What's the most important information that you're seeing coming out through these channels that you have control of?
Brand, I think, seems to be the thing.
How does the concept of “brand as an entity” shape AI‑driven search strategies?
When I say brand, it's really an entity. For whatever you do, you have to be something special nowadays. The ironic part of all this is that Google, of course, made AI based on all the hard work of so many people who created content for the web.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good.
Why does Goodwin argue that AI agents should be treated as accountable extensions of marketing teams?
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What are the realistic capabilities of agentic AI versus the current market hype?
At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io.
And now those people are uh gonna get squeezed out because how do they monetize anymore?
Right.
That's why I think it's gonna be like kind of a big brand world unless something changes.
Thank you to Danny Goodwin.
How will brand‑centric AI agents impact Google’s dominance and the future of search?
editorial director of Sir at Search Engine LAN and SMX, for joining us. If you'd like to contact Danny, you can find a link to his LinkedIn profile in our show notes or on voicesofsearch.com. You can also read his work on searchengine land.com and learn more about SMX at smxadvanced.com. If you haven't subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button, the podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today. But until next time, remember the answers are always in the data.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:25
2
What does Danny Goodwin identify as the most important focus for marketers today?
0:25–0:59
3
How does the concept of “brand as an entity” shape AI‑driven search strategies?
0:59–1:39
4
Why does Goodwin argue that AI agents should be treated as accountable extensions of marketing teams?
1:39–2:29
5
What are the realistic capabilities of agentic AI versus the current market hype?
2:29–2:53
6
How will brand‑centric AI agents impact Google’s dominance and the future of search?
2:53–3:26