The most overrated SEO tactic right now
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the most overrated SEO tactic according to Karl Kleinschmidt?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot
com. I'm Jordan Cooney, and joining me today is Carl Kleinschmann, founder at Data Marketing Group, an 18-year SEO veteran focused on local SEO, large-scale data systems, and LLM optimization. Today we're talking about fan out analysis, local rank tracking, and why LLM optimization is really about intent, not keywords.
How does fan‑out analysis help map user intent beyond traditional keywords?
What's the most overrated SEO tactic right now?
LLM manipulation where you keep on pinging the LLM and argue with it and say, no, I am actually the best. I am confident it will give you short term results, but it is it's like CTR manipulation, right? Like you search the same thing over and click on the same results. Maybe in the short term you get results. In the long term, you're not bringing your client any uh good results.
Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options.
Why is LLM optimization focused on intent rather than keyword stuffing?
You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Previsible's four-stage approach ensures that your SEO programs thrive by
What are the benefits of a cluster‑based content framework for enterprise SEO?
By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, to work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E dot IO.
A huge thank you to Carl Kleinschmidt, founder at Data Marketing Group, for joining us.
How can custom data collection integrate Search Console with LLM performance tracking?
If you'd like to contact Carl, you can find a link to his LinkedIn profile in our show notes or on the voices of search.com. You can also visit his company website, Carl K.ai. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in Podcast App or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the most overrated SEO tactic according to Karl Kleinschmidt?
0:00–0:44
2
How does fan‑out analysis help map user intent beyond traditional keywords?
0:44–1:21
3
Why is LLM optimization focused on intent rather than keyword stuffing?
1:21–2:05
4
What are the benefits of a cluster‑based content framework for enterprise SEO?
2:05–2:47
5
How can custom data collection integrate Search Console with LLM performance tracking?
2:47–3:11