The New Sp[AI]ce Race
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
24 min
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall AI‑driven “new space race” in search that the episode explores?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers. My name is Jordan Cooney from Previsible. Joining me today is Michelle Robbins, who is the manager of Strategic Initiatives and Intelligence at LinkedIn. LinkedIn is a social networking platform dedicated to facilitating career development and networking opportunities. It offers a platform for individuals to showcase their skills and experience to potential employers. Today, Michelle and I are going to discuss the new space race. Okay, here's my conversation with Michelle Robbins from LinkedIn. Michelle, welcome to the Voice of Search podcast.
Hey Jordan, thanks for having me.
Uh you're a repeat guest. Uh so I I like I like to honor a repeat guest. Um and so thank you for coming back to the show. Really appreciate that. You know, we're in the midst of a very exciting time for the search industry. There's a lot changing in terms of what's happening in what I what I like to call discovery, how consumers are discovering information and content. LinkedIn is a pioneer in that in terms of just The way their social network has helped tens of millions of people evolve their career and showcase their information and skills to various industries and verticals. But specifically, you know, to what's happening across all search experiences, AI is a key component to this race, right? AI is a driver of how companies like LinkedIn or Google
Google or others are helping to evolve the way consumers find and access knowledge, information, content, products, or services. So, Michelle, I'd love to get your perspective on where this race is going, what you've seen. You have a tremendous amount of knowledge and experience in the in the space, not just SEO, but just generally how search has evolved, and get your perspective on where the AI race is. is at and where where we've come to at this point and where where you see it going over the next couple of years.
So it's interesting that question because the first time I started talking about AI and search was in 2014. I gave a presentation. Um That essentially was kind of a heads up saying, all right, folks, um, this is coming. Uh Google has bought Deep Mind. Here's what Deep Mind is. This is what this means. Get ready, look busy, right? The days of like, you know, links, link building and and keyword subbing and all the all the spamming techniques are are going to come to an end sooner rather than later. And everyone's like, ah, you're crazy. Links will always matter and blah blah blah. a pretty heated discussion. Um, but that's when I started really following this space because I I knew it was coming, right? Right.
Um all you had to do was follow the the mergers and acquisitions that Google was doing, um, in addition to following the uh the the evolution of AI itself, of what was happening and and where they were focused on.
Yeah.
So I I am the least surprised person um when when Chat GPT came out and like even the first versions that weren't the publicly available tool that everyone's using now. So when when Google, you know, started, you know, injecting AI into the search results, I'm it was very natural. I think it made sense. I think the challenge for them, um, for them is more of how do they continue to monetize, right? Because they are an ad company, they are an advertising company. They, that's where all of their money is made. And so there's a certain amount of um, you know, real estate required to keep that engine going.
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Chapters
4 chapters
1
What is the overall AI‑driven “new space race” in search that the episode explores?
0:00–5:54
2
How did Michelle Robbins first notice AI’s impact on search back in 2014?
5:54–11:49
3
Why does Google’s cautious AI integration matter for advertisers and SEOs?
11:49–18:18
4
What challenges does Google face when monetizing AI‑enhanced search experiences?
18:18–24:13