The Power Of Effective Topical Authority
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
25 min
2 speakers
4 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the purpose of this episode and who are the hosts?
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Welcome to the Voices of Search Podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs. My name is Jordan Cooney from Previsible. And this week, we're going to discuss mastering international and topical authority in SEO. Joining me is Tony Pataki, who is a director of SEO in marketing performance at Procore Technologies, which provides cloud-based construction software to clients across the globe. Yesterday, Tony and I talked about successfully localizing international SEO content. And today we're going to continue our conversation by discussing the power of effective topical authority. Okay, here's my conversation with Tony Pataki, the director of SEO and marketing performance at Pro Core Technologies. Tony, welcome back to the Voice to Search Podcast. Thanks for having me here,
Jordan.
Awesome. So we're gonna dive into a new topic today, topical authority. But before we do that, yesterday we had an awesome episode on Localization, international efforts. We covered the gamut from technical to content planning to truly what I think is at the ethos of excellent internationalization, which is building a whole experience that truly fits the consumer and the audience in a given market, language, and culture and custom. And I think you did a phenomenal job going through that. And so if you didn't listen to yesterday's episode, please Please go back and give that a listen. But today we're going into topical authority. And, you know, before we get into that, I think that there's a lot of misnomers.
And I'm going to start this episode with a bit of a curveball on you, which is: do we really need topical authority in a world of AI? Is topical authority a real thing anymore? Or has AI changed the way we think about what a topic is? in how we create the effectiveness or the efforts to control or own a topic.
Oh I love this question. AI. AI. Sometimes some days I'm just sick of hearing about AI, but the at the same time I gotta love it. There's so many things that are just changing with AI. I mean, I think today what did I see today? It was like this. Sono. Have you heard of this? Of like you can create movies just by like a Oh
yeah. Yeah. Yeah. I heard about that. Yeah, yeah, yeah. The you create text to video from open AI. Yeah, yeah. Uh that's amazing.
And it's amazing. It is amaz like someone would say I couldn't believe it's AI. And it's creeping into Content all over. I mean, yeah, yeah, you know, I'm sure you've seen all this stuff on Twitter with like, was it the SEO Heist thing? I don't know if you saw that and then how that like just ran into the ground. But yeah, topical authority, it's interesting you bring up AI with this because it's going to be interesting to see how people react to AI in the long term. Right. Right now it's fun, it's a cool, cool thing, but when it comes to topical authority. Will you really trust in AI in certain topics versus a something that you've already connected with, right? And that's where I feel like what brands come in where you have that brand trust, that that brand that you follow, or you had good experience with.
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Chapters
4 chapters
1
What is the purpose of this episode and who are the hosts?
0:00–4:28
2
How does Tony Pataky define topical authority and why is it still important?
4:28–11:41
3
Does AI replace the need for topical authority in modern SEO?
11:41–24:07
4
Should topical authority be built through competitive analysis or content depth?
24:07–25:13