Trademark Your Way To A Stronger Business Valuation
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
28 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello SEOs and marketers. My name is Jordan Cooney from Free Visible. And joining me today is Andre Minkov, who is the founder and CEO at Trademark Factory. Trademark Factory specializes in trademark registration services and they provide comprehensive solutions for businesses looking to protect their intellectual property. Yesterday, Andre and I talked about innovations to watch in the trademarking industry. Today we're going to continue the conversation by discussing trademarking your way to stronger business valuation. Okay, here's my conversation with Andre Minkov, the CEO of Trademark Factory. Andre, welcome back to the Voice of Search Podcast. Great to be back. So yesterday was a ton of fun. This is a concept and a topic we don't get to talk a lot about on this Voice of Search podcast.
We get a lot of digital marketers, content marketers, all those types of folks. But we got to talk about how to create value or at least start the conversation of why and when you should create value through trademarking your business, your concepts, your ideas in general. And I think that this is super important. Especially as we get into this whole AI movement and where creativity is going to be, I think, a big pioneer of the future of anything digital. You know, yesterday's recap, I think if you didn't get the chance to listen to it, please go back and listen to yesterday's episode. Andre's insights, and especially where we ended the episode, this segue from like what this means to how it adds value and when it should add value to your business is super critical.
Which is what I'm saying. The the the second part of today's episode is really all about, which is valuation in your business. Why is it valuable to trademark? When is it valuable to trademark a concept that you have in your in your business? So, Andre, but before we get started, if listeners didn't get a chance to connect with you, please please introduce yourself to our listeners and share a little bit about Trademark Factory with them before we get into the concept of valuation.
Sure. Uh we we did have a really fun episode yesterday. So as as uh Jordan says, make sure you watched or listened to that. And uh indeed, my name is Andre Minkov. I'm the founder and CEO of Trademark Factory. We help entrepreneurs and companies protect their brands the way that nobody else does. We offer trademarking services with a guaranteed result for a guaranteed budget. So there there was a longer introduction. in the first in the first p interview, so go back and listen to that.
Yes, absolutely. So Andre, you know, trademarking, like it like it was in our first episode, we talked a lot about what it is and where where you create value. Um, and you shared some awesome examples in the last episode. But I think that for a lot of our listeners, they they might default to the fact that like trademarking is just this litigation play. But I I don't necessarily think that that's the case. I I think that there's a lot more to the why. in the how you use a trademark in your business.
What is trademarking and why does it matter for business valuation?
So maybe you can share with our listeners a little bit about what that means, the why and the how you need trademarks in your business.
Yeah, I'm I'm I'm really glad you brought it up. Because trademarking is not about litigation. It's really the best tool to avoid litigation. But If you look at it from from the way I look at it, there are three main roles a trademark plays.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–3:37
2
What is trademarking and why does it matter for business valuation?
3:37–16:26
3
How does a trademark protect a brand from competitors and hijacking?
16:26–16:41
4
What are the three core roles a trademark plays for a company?
16:41–20:30
5
How can a trademark become a monetizable asset and increase company worth?
20:30–28:32