Ways To Monetize SEO Skill
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
16 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What are the main ways SEOs can monetize their skills?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Benjamin Shapiro. Welcome to the Voices of Search podcast.
I'm your host, Benjamin Shapiro. And joining me today is Matt Rod, who is the unconventional investor and leading expert in digital investments at eBusiness Institute in Australia. eBusiness Institute helps people build wealth through digital assets. And Matt has a very unique approach to SEO and also investing. So far this week, Matt and I have talked about why SEO is like real estate and how you can value your digital assets And today we're going to wrap up our conversations talking about different ways that SEOs can monetize their skills. All right, here's the last part of my conversation with Matt Rod, the founder of eBusiness Institute. Matt, welcome back to the Voices of Search podcast. Great to be here, Ben.
Excited to have you back on the show. We've covered a lot of ground. We started off talking about how SEO is like real estate. You can buy and sell and flip properties just like you can houses. And then we talked a little bit about how do you figure out what they're worth and how do you negotiate the sale of a digital asset if you have one. Things that SEOs are probably not necessarily experienced in, right? Just like buying a home, you got to do it the first time to know what the process is. It's not the only way to monetize your skills. You can be an in-house SEO, you can work at an agency, you can Build your own properties. You could buy properties and sell them. Let's talk a little bit more about ways that SEOs can continue to monetize their skills.
Yep. So the two key ways that we love teaching, and keep in mind, if you're listening to this, we do teach... Full disclosure, we teach total beginners online, typically high income earning people to how to do these two strategies. It works really well for beginners. So if you're listening to this and you've got SEO skills, there's some big, I believe personally, there'll be some big opportunities because you've already got all the knowledge, the SEO knowledge. And the two key strategies are buying and selling digital assets like websites, that are already making money or that are run down. And that's what Ben and I talked about over the last two episodes. But the other one that I think is very important to put on your radar if you're an SEOer, because it's really starting to accelerate now in America and it will come here to Australia.
I've been saying this for many, many years, but that is... digital agencies. And I know if you're an SEOer, you're going to roll your eyes and go, oh no, I don't want to own a digital agent, but hear me out. The multiples are going up dramatically. And we know in our community, a lot of people, when they do a side hustle or want to get into a business, Ben, whenever I ask publicly, hey, who's got a million dollar exit goal? Because we teach people how to do exits, right? Big exits. And Most people do, I find. So I'm guessing if you're listening to this podcast, secretly somewhere in the side, if you're a bit entrepreneurial, one day in your life, you probably want to do a seven or eight figure exit. Well, guess what?
It may be easier than you think if you start a digital agency. We're seeing this happen multiple times now. It is becoming a huge trend.
How can SEOs earn money by buying and flipping digital assets?
You're hearing it. I'm at the coalface of this stuff. All the top brokers in the world. It's probably way bigger and easier than what you think.
All right. Let's fight to the death on this.
Yeah, yeah.
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Chapters
6 chapters
1
What are the main ways SEOs can monetize their skills?
0:00–3:42
2
How can SEOs earn money by buying and flipping digital assets?
3:42–6:35
3
Why are recurring‑revenue digital agencies so valuable to investors?
6:35–9:29
4
What multiples do successful digital agencies sell for?
9:29–12:22
5
How can SEO experts create and sell online courses?
12:22–15:58
6
What are the pros and cons of running a traditional agency versus a recurring‑service business?
15:58–16:03