What signal do you trust when evaluating AI search visibility
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the core challenge of measuring AI search visibility compared to traditional SEO?
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How does Malte Landwehr suggest identifying LLM‑cited sources for prompt relevance?
Here's today's host of the Voices of Search Podcast, Jordan Cooney.
I'm Jordan Cooney, and joining me today is Mota Landweer, CMO and Chief Product Officer at Peak AI. There's so much noise about Reddit and now Wikipedia and these these kind of community platforms that that take up a lot of the mind share today of of where brands are thinking about their authority. How how should you be thinking about that if if you're in-house?
Um first of all find out which of these are cited by LLMs for the prompts that are relevant for you and for your target audience. And then think about how you can become visible there.
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What systematic methods does Peak AI use to capture AI‑driven conversions and attribution?
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How can marketers diversify prompts using support data, sales transcripts, and user behavior?
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That can be having your own profile on some of these. It can be working with influence and creators.
What ethical considerations should brands keep in mind when leveraging community platforms for AI visibility?
Um And then on Reddit, for example, it really depends on where you fit on the ethical marketing spectrum. And I don't wanna give any advice there. I I would just say this. There are some agencies that do things to make it seem like users are talking about you. I would not recommend that, um, but it exists and I've seen people use it. But if you're building a long-term brand, be very, very careful with it.
That's all for today, and until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the core challenge of measuring AI search visibility compared to traditional SEO?
0:00–0:37
2
How does Malte Landwehr suggest identifying LLM‑cited sources for prompt relevance?
0:37–1:27
3
What systematic methods does Peak AI use to capture AI‑driven conversions and attribution?
1:27–2:10
4
How can marketers diversify prompts using support data, sales transcripts, and user behavior?
2:10–2:55
5
What ethical considerations should brands keep in mind when leveraging community platforms for AI visibility?
2:55–3:24